Open to opportunities

Mario Machaieie

@mariomachaieie

Message

Digital marketer and social media manager driving engagement, ROI, and brand storytelling across sectors.

South Africa

Message

What I'm looking for

I seek a role where I can lead multi-channel marketing and social strategies, collaborate cross-functionally, drive measurable growth, and mentor teams in a creative, data-driven environment.

I am a results-driven digital marketer and social media manager with 7+ years' experience building multi-channel campaigns that increase engagement, sales, and brand visibility across retail, luxury, and education sectors. I blend creative content, influencer strategies, and data-driven optimisation—delivering measurable wins such as improving Mytvet's average Google position from 6.9 to 5.3 and doubling monthly impressions.

I have led community management and reputation work for major clients, produced social listening and performance reports, and executed paid media campaigns (Google Ads, Facebook Ads). Comfortable collaborating with agencies, vendors, and cross-functional teams, I also bring content production, editorial leadership, and event digital coverage experience to scale brand storytelling and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Freelance

Jan 2024 - Present (1 year 9 months)

Worked with emerging brands to build online visibility and increase sales via SEO, SEM and paid media, improving Mytvet's average Google position from 6.9 to 5.3 and doubling monthly impressions.

SEO SEM Google Ads Facebook Ads Social Media Management Content Strategy Analytics Influencer Marketing

Digital Marketing Consultant

ByDesign Communications

Jul 2022 - Jul 2024 (2 years)

Managed Anglo American South Africa's social media and reputation, produced social listening reports, and supported paid search/display campaigns for events, improving brand engagement and crisis readiness.

Community Management Social Media Listening Paid Media Content Creation Event Digital Coverage Analytics Crisis Management

Freelance Digital Consultant

Freelance

Jul 2020 - Jul 2022 (2 years)

Promoted musicians and produced marketing materials including music videos and social content, managing social profiles, content schedules, and live interviews to grow audience reach.

Artist Promotion Content Production Social Media Management Video Production Copywriting Networking

Content Producer

Avatar Agency

Feb 2019 - Jul 2020 (1 year 5 months)

Created and scheduled multimedia content and SEO-optimised copy, increasing monthly website visits to over 20,000 and coordinating sponsored campaigns with major brands.

Content Creation SEO Brand Partnerships Analytics Social Media

Editorial Manager

Jozi Hub

Sep 2016 - Oct 2017 (1 year 1 month)

Led a team of six writers to maintain content quality and editorial calendar across two online magazines, integrating multimedia to boost engagement and ensure brand consistency.

Editorial Management Team Leadership Content Strategy Journalism Editorial Calendar