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Tarun Pal

@tarunpal1

Campaign Delivery Manager at TIMES INTERNET, driving enterprise campaigns and delivered 1,000+ approved credit card conversions through CTWA.

India

Message

At TIMES INTERNET, I own pan-India performance campaign delivery for enterprise brands including IndusInd Bank, Mahindra, Maruti Suzuki, and IIM Lucknow. Through CTWA campaigns, I delivered 1,000+ approved credit card conversions in four months at a ₹547 cost per approval.

At WAFFLE BYTES, I led a 12-member team delivering Google Ads and Meta Ads campaigns for 35+ clients, with a 92% retention rate. Earlier, I managed SEO projects, set up GA4 and GTM conversion tracking, and built recurring Looker Studio dashboards.

Experience

Work history, roles, and key accomplishments

Current

Campaign Delivery Manager

Current

Times Internet

Dec 2024 - Present (1 year 10 months)

Owns pan-India performance campaign delivery for enterprise brands across BFSI, automotive, real estate, and education. Delivered 1,000+ approved credit card conversions in 4 months and drove insurance and education leads to closures.

Meta Ads LinkedIn Ads DV360 CTWA WhatsApp Funnels Chatbot Journeys Conversion Tracking Campaign Optimization

Digital Marketing Team Lead

Waffle Bytes

Oct 2024 - Dec 2025 (1 year 2 months)

Led a 12-member team delivering Google Ads and Meta Ads campaigns for 35+ clients at a 92% retention rate. Achieved ROAS between 2.8x and 68.8x across client accounts.

Google Ads Meta Ads Team Leadership Campaign Management ROAS optimization Google AdSense Social Media Monetization

Digital Marketing Executive

Waffle Bytes

Dec 2021 - Oct 2024 (2 years 10 months)

Managed 7-10 concurrent SEO projects and expanded into Google Ads and Meta Ads campaign management. Set up conversion tracking and built performance dashboards in Looker Studio.

SEO Google Ads Meta Ads GA4 GTM Looker Conversion Tracking Training

Digital Marketing Executive

ER Tours

Mar 2019 - Feb 2021 (1 year 11 months)

Planned and ran LinkedIn, Meta, and Google Ads campaigns for international business expos. Built social content calendars, designed creatives, and wrote SEO-focused blogs for inbound marketing.

LinkedIn Ads Meta Ads Google Ads Social Media Marketing Content Creation SEO Inbound Marketing

MIS Executive | Digital Marketing Intern

Curetech Skincare

Jan 2018 - Feb 2019 (1 year 1 month)

Managed daily sales data for a 500-person field sales team and handled expense calculation and distribution. Ran the company's social media and website.

MIS Data Management Social Media Management Website Management