Tapiwa Gotora

Manage a portfolio of B2B accounts, supporting cold outreach, lead generation, cross-selling, and live product demos to drive purchase decisions and onboarding. Maintain accurate client records and deal data through regular CRM and data entry.

Managed the revenue cycle end to end from patient registration through billing, collections, and claims processing. Trained and supervised a small revenue cycle team, reviewed denial trends, and supported documentation accuracy to reduce claim errors.

Handled inbound and outbound calls for a dental practice, including confirmations, new patient intake, and cancellations. Supported practice growth through email marketing and lead generation outreach.

Answered patient calls about dental services and scheduled and confirmed appointments. Verified insurance coverage, resolved billing questions, and maintained accurate confidential patient records.

Built and ran digital marketing strategy for clients in finance and e-commerce, managing SEO, SEM, and social campaigns. Tracked performance metrics and delivered an SEO overhaul that grew revenue by 35% for one e-commerce client.

Led a team of four marketers across SEO, PPC, and email campaigns, using customer data to improve audience targeting and lead generation. Built content marketing plans, grew website traffic, and ran Facebook ads that generated 500+ leads in one week.

Cold called prospects to generate leads and supported sales campaigns and targets. Worked on SEO for the company’s digital profile and supported warehousing, logistics, and daily sales logs.

Earned a BSc in Public Administration from Africa University in Mutare, Zimbabwe.

Completed a Bachelor of Business Administration (Foundation Level) program at Monash South Africa.

Completed a High School Diploma at Umaa Institute in Zimbabwe.