Tanveen Kaur Bedi

I’m a product marketing leader who translates complex product portfolios into clear value propositions, sales-ready materials, and structured catalog frameworks. I’ve owned product definition, positioning, and go-to-market clarity across multi-brand, multi-channel environments, working upstream of demand generation and sales enablement.

Most recently, I built and maintained a structured product catalog for 10+ auxiliary programs, and created sales enablement materials like one-pagers, FAQs, and communication templates. I also developed customer segmentation frameworks that mapped target use cases per program, supported pricing/discount alignment with Finance and Ops, and used analytics to improve enrollment messaging and outreach.

Previously as a Product Marketing Manager, I owned positioning across a portfolio sold through 1,000+ retail and distribution locations. I created SKU catalog structures, built good/better/best product architectures, supported channel-specific variations, and enabled 50+ multi-channel campaigns—driving measurable improvements in engagement and retention while partnering on SKU rationalization and cost optimization.