Tanushree Banerjee

I’m a marketing and communications professional with 5+ years of experience across brand communications, content strategy, proposal marketing, stakeholder engagement, and digital marketing. I translate complex technical and business concepts into audience-focused narratives that strengthen brand visibility and improve customer engagement. I bring a data-informed approach to content governance and performance, working across B2B and B2C environments.

At WSP, I lead strategic proposal pursuits and marketing communications initiatives as a Marketing Line Manager and Pursuit Content Lead. I manage and coach a team of 5–10 editors, improving stakeholder satisfaction and team engagement scores from 3/5 to 5/5 through coaching, quality frameworks, and stronger collaboration. I’ve also increased first-time quality and delivery effectiveness from 40% to 63% by implementing editorial standards, review workflows, and performance benchmarks.

I partner with business development leaders, technical subject matter experts, and design teams to develop proposals, capability statements, project profiles, presentations, and marketing collateral aligned with pursuit strategies and brand standards. I conduct content governance, compliance reviews, and quality assurance for high-value proposals and assets, ensuring consistency, accuracy, and alignment with corporate brand guidelines. I also optimize content operations by managing repositories and workflow systems using SharePoint and Microsoft Lists to improve accessibility and efficiency.

I’m especially energized by improving how teams create content—leveraging stakeholder feedback, dashboards, and workflow analytics to drive process optimization and scalability. I’ve championed AI-assisted content review workflows to increase productivity, quality, and consistency, and I’ve built performance measurement frameworks that project meaningful customer and operational impact. With an IBM AI Product Manager Professional Certificate behind me, I’m ready to keep pairing brand clarity with scalable, measurable execution.