Open to opportunities

Mashood cheriyolakkal

@mashoodcheriyolakkal

Message

I craft brand communications that turn strategy into clear, high-performing digital experiences.

India

Message

What I'm looking for

I’m looking to lead brand and marketing communications that connect strategy to clear narratives, digital experiences, and measurable KPIs—working with cross-functional teams to build consistent, trust-driven messaging across channels.

I’m a Brand and Marketing Communications Specialist known for simplifying complex ideas into clear narratives and translating strategy into practical execution across branding, campaigns, websites, and internal communications. I bring a calm, structured, detail-oriented approach to building trust-driven communication systems.

Most recently as MarketingAnd Communications Lead, I architected the company’s end-to-end brand communications system from the ground up—brand guidelines, messaging hierarchy, and digital experience—reducing inconsistent off-brand output by establishing a single source of truth across all channels. I owned website strategy, information architecture, and messaging flow to support lead generation and stakeholder confidence, and I led leadership/executive communications to ensure a unified voice across investor, partner, and customer touchpoints.

Previously at BOSCH as Senior Communication Officer, I designed and implemented internal and external communication strategies, including a monthly newsletter reaching 15,000+ employees and improving intranet engagement by 42%. I also led CSR communications—directing program narratives, increasing volunteer participation by 20%, and publishing Annual CSR Reports—while measuring impact through feedback mechanisms and reporting frameworks. Earlier, as Digital Media Strategist and Social Media & Ads Strategist, I researched and implemented digital tools for measurable growth, optimized social channels using customer data, and reported on online campaigns that improved ROI by 3:1.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Lead

Current

Mobily Infotech

May 2025 - Present (1 year 1 month)

Architected the end-to-end brand communications system, establishing brand guidelines and a single source of truth that reduced off-brand output. Owned website strategy and executive/investor messaging, standardizing agency briefs to cut revision cycles and introduced dashboards to track brand and communications KPIs for leadership decisions.

Brand Strategy Brand Guidelines Messaging Hierarchy Website Strategy Information Architecture Digital Experience Executive Communication Agency Management Brand KPI Dashboards Lead Generation

Senior Communication Officer

Bosch

Dec 2022 - Feb 2025 (2 years 2 months)

Designed and implemented internal and external communication strategies, including a monthly newsletter reaching 15,000+ employees. Increased intranet engagement by 42%, coordinated company-wide town halls, and led CSR communications that increased volunteer participation by 20%.

Internal Communications External Communications Town Halls CSR Storytelling

Digital Media Strategist

Mission Sports

Sep 2021 - Nov 2022 (1 year 2 months)

Researched and implemented interactive digital tools to help startups scale operations and improve engagement and productivity. Partnered with brand ambassadors to increase visibility, optimized social media using customer data, and reported campaign insights that boosted ROI 3:1.

Digital Strategy Influencer Marketing Digital Events ROI Optimization Cross Functional Collaboration

Social Media & Ads Strategist

Michelin India - Super Tyre Tec

Nov 2020 - May 2021 (6 months)

Designed and executed ad strategies that increased audience engagement and drove consistent traffic growth of 25%. Implemented content and Meta/Facebook ad strategies aligned with best practices, optimizing website traffic and improving user engagement.

Content Strategy Meta Ads Audience Engagement Performance Monitoring Trend Analysis KPI Tracking

Digital Marketing Intern

Possible Health Care And Wellness

Jan 2021 - Apr 2021 (3 months)

Supported digital marketing efforts by assisting with social media planning and branding/relationship-building activities. Helped execute Facebook ads and marketing automation tasks alongside campaign-related content work.

Branding Relationship Building Facebook Ads Marketing Automation Campaign Execution

Back End Support Associate

Swiggy

Mar 2018 - Jan 2019 (10 months)

Resolved customer service and operational issues to improve service reliability and increase customer satisfaction. Reported social media performance and engaged with digital communities to strengthen positive brand sentiment.

Customer Support Operations Support Customer Satisfaction Service quality Social Media Reporting Community Engagement Troubleshooting

Digital Interaction Advisor

24/7AI

Sep 2017 - Feb 2018 (5 months)

Liaised with customers, management, and sales to understand needs and recommend appropriate solutions. Coordinated with vendors on backorder availability and future/special orders while maintaining consistent attendance performance.

Sales Support Order Management

Education

Degrees, certifications, and relevant coursework

ShawAcademy

Professional Diploma in Photography, Photography

2019 - 2020

Completed a Professional Diploma in Photography, covering fashion, street, and product photography.

ShowAcademy

Professional Diploma in Digital Marketing, Digital Marketing

2019 - 2020

Completed a Professional Diploma in Digital Marketing, covering social media planning, branding, relationship building, Facebook Ads, and marketing automation.