Aishwarya Shirod Deshpande
@aishwaryashiroddeshp
I’m a content strategist building growth-ready brand and lifecycle marketing programs.
What I'm looking for
I’m a Content Marketing and Brand Communications professional with 4+ years of experience across content strategy, email marketing, marketing automation, and multi-channel digital campaigns. I focus on turning brand messaging into results through automated lifecycle programs and audience engagement that supports business growth.
In my current role as a Content Strategist, I develop and execute content marketing strategies across industries, aligning content initiatives with brand and business objectives. I design automated email workflows, nurture sequences, and lead nurturing campaigns using tools like GMass, and I create email campaigns and marketing assets (including event communications and sales collateral) that strengthen brand communication.
Previously, as a Marketing Executive, I supported senior leadership with internal communication, brand strategy, and execution of webinars and email/digital initiatives to improve product awareness. I’ve also contributed to measurable growth through thought leadership placements (including Forbes and CIO outlook), and I enjoy building repeatable processes like SOPs and standardized content operations to keep marketing running efficiently.
Experience
Work history, roles, and key accomplishments
Content Strategist
Koryko Media
Jan 2024 - Present (2 years 6 months)
Develop and execute content marketing strategies for clients across industries, aligning content initiatives with brand and business objectives. Design and manage automated email workflows and nurture sequences to support lead nurturing, webinars, and audience engagement programs.
Marketing Executive
nCircle Tech
Jan 2023 - Jan 2023 (0 months)
Support senior leadership with internal communications and brand strategy execution. Manage webinars and email campaigns and coordinate thought leadership content, event-related communications, and media relations.
Executive - Digital Marketing
Suroj Builcon Pvt Ltd
Jan 2022 - Jan 2023 (1 year)
Coordinate leadership and board messaging by managing GMass communications, stakeholder engagement, and brand communication activities. Execute lifecycle email marketing campaigns with automated nurture and behavioral workflows to generate qualified registrations for webinars and event booth visits.
Education
Degrees, certifications, and relevant coursework
Symbiosis Distance Learning Centre
Diploma in Creative Writing, Creative Writing
2020 - 2022
Completed a Diploma in Creative Writing at Symbiosis Distance Learning Centre from 2020 to 2022.
ICFAI Business School
Master of Business Administration (MBA) in Marketing, Marketing
2018 - 2020
Completed an MBA in Marketing at ICFAI Business School from 2018 to 2020.
G.H. Raisoni College of Engineering
Bachelor of Engineering (B.E.), Computer Science and Engineering
Earned a B.E. in Computer Science and Engineering from G.H. Raisoni College of Engineering.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
tinyurl.com/5tf2ypbJob categories
Skills
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