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Tanishq Malhotra

@tanishqmalhotra

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Brand marketing & GTM leader building consumer growth and go-to-market engines.

India

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What I'm looking for

I’m looking for a brand/GTM leadership role where I can own consumer growth end-to-end—building integrated launches, leading creators/retail, and driving marketing ROI through data-backed strategy and strong cross-functional execution.

I’m a brand marketing, GTM, and consumer growth leader who builds brand and launch engines across product positioning, communication strategy, and integrated marketing communications (IMC). I translate consumer insight into brand equity, awareness, acquisition, conversion, retention, and measurable business growth.

At realme India, I lead 360° integrated marketing delivery for 10+ smartphone and AIoT launches across ATL/BTL, digital, retail, social, and experiential channels. I own INR 20Cr+ A&P, partner with ecommerce teams across Amazon and Flipkart, and have delivered an integrated realme × Game of Thrones campaign driving 2.5x engagement uplift and ~30% growth in branded search.

Previously at Samsung Electronics, I directed omnichannel brand strategy and GTM communication across Samsung.com and Samsung Experience Stores, managing INR 50Cr+ A&P. I scaled Learn@Samsung as a nationwide experiential learning IP, executed integrated campaigns that delivered 12% conversion uplift, drove 10% brand awareness lift via Meta Brand Lift, and standardized brand communication across 1,300+ stores.

Earlier, I architected influencer-led acquisition and content engines at INDmoney and CashKaro—driving 1M+ user acquisitions, 1M+ YouTube subscribers growth, 130M+ organic views, and 700K+ user acquisitions. I also built creator networks (2,000+ and 3,500+) and used CleverTap CRM and lifecycle journeys to improve repeat transactions, engagement, and long-term growth.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager

Current

Realme India

Jan 2025 - Present (1 year 7 months)

Leads brand marketing strategy, GTM planning and IMC for 10+ smartphone and AIoT launches across India and international markets, translating consumer and category insights into product positioning and launch messaging. Owns 360° integrated marketing delivery across ATL/BTL, digital and retail while managing INR 20Cr+ A&P and driving measurable launch outcomes.

Brand Marketing GTM Planning Integrated Marketing Product Positioning Digital Marketing Retail Marketing Experiential Marketing Amazon Flipkart Launch Communications Budget Ownership Marketing Analytics

Brand Marketing & IMC Manager

Samsung Electronics

Jun 2023 - Dec 2024 (1 year 6 months)

Directed omnichannel brand strategy and GTM communication across Samsung.com and Samsung Experience Stores, managing INR 50Cr+ A&P across digital, retail and integrated initiatives. Built and scaled Learn@Samsung and executed integrated campaigns to improve conversion, awareness and store engagement.

Product Marketing Digital Campaigns Experiential Learning Marketing Analytics Campaigns CRM Lifecycle Marketing Conversion Rate Optimization Stakeholder Management

Senior Manager, Brand & Influencer

INDmoney

Jul 2021 - Jun 2023 (1 year 11 months)

Architected INDmoney’s brand, content and creator-led acquisition engine, driving 1M+ user acquisitions through influencer marketing. Led brand PR and communications, scaled YouTube growth via IND Learn, and managed large-scale creator networks and performance-oriented creator programs to improve acquisition and conversion.

Brand Content Strategy Influencer Marketing Creator Partnerships YouTube Growth Creator Network Creator Programs Performance Marketing Campaign Optimization Conversion Rate Optimization

Senior Associate, Brand & Influencer

CashKaro

Jun 2019 - Jul 2021 (2 years 1 month)

Acquired 700K+ users through influencer-led campaigns across YouTube, Instagram and short-form platforms while driving efficient acquisition performance. Led creator-led brand campaigns on ecommerce marketplaces, built creator networks for always-on growth, and managed CRM/remarketing journeys using CleverTap.

Creator Led Acquisition Creator Marketing E commerce Marketing Amazon Flipkart Creator Network Brand Campaigns DVC Celebrity Marketing Campaigns CleverTap Performance Marketing

Features Writer

MoneyAMMA

Jun 2018 - Sep 2018 (3 months)

Drove finance-focused content strategy by producing 120+ articles aligned to audience engagement goals. Scaled digital reach through 100+ creator collaborations to increase organic reach and engagement.

Content Strategy Finance Content Digital Reach Growth Audience Engagement

Content Strategist

BlueChalks

Jan 2017 - Feb 2018 (1 year 1 month)

Led content and social media strategy across video, social and brand campaigns, producing 250+ hours of content. Grew social presence to 30K+ followers using audience-first storytelling and optimization with experimentation and A/B testing.

Content Strategy Social Media Strategy Social Media Campaigns Optimization Experimentation A B Testing