Open to opportunities

Tanisha Mickel

@tanishamickel

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Client-focused professional with 15 years in communication and project management.

United States

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What I'm looking for

I am looking for a role that values communication and offers opportunities for growth.

I am a client and customer-focused professional with over 15 years of experience in communication, relationship management, project management, and marketing. My career has been dedicated to delivering high-quality service and resolving issues efficiently, ensuring that client needs are met with precision and care. I thrive in dynamic environments where I can leverage my extensive communication skills and problem-solving abilities to enhance customer experiences.

Currently, I serve as the Senior Manager of Client Services & Audience Strategy at WORTHI, where I act as the primary point of contact for key entertainment clients like Paramount. My role involves utilizing data-driven insights to anticipate client needs and coordinating with cross-functional teams to ensure smooth service delivery. I also mentor a team of managers, fostering their development in leadership and campaign execution, which has been a rewarding aspect of my career.

Throughout my journey, I have held various roles in digital marketing and account management, working with notable companies such as Netflix, Google, and Disney Studios. My ability to cultivate relationships and manage customer interactions across multiple channels has consistently led to successful campaigns and enhanced client satisfaction. I am eager to continue leveraging my skills in a customer service or support role that values communication and relationship-building.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Client Services & Audience Strategy

Current

WorthI

Jul 2024 - Present (11 months)

Acted as the primary point of contact for key entertainment clients, providing timely responses and efficient problem-solving. Utilized data-driven insights to anticipate client needs, offering proactive solutions to improve customer experiences. Coordinated with cross-functional teams to ensure smooth service delivery, promptly addressing any client issues.

Client Services Data Analysis Problem Solving Client Relationship Management

Current

Marketing and Brand Strategy Consultant

Current

Mickel Media Group

Jul 2019 - Present (5 years 11 months)

Worked closely with clients to understand their business goals, offering tailored marketing strategies that addressed their specific needs. Managed customer interactions across multiple channels, ensuring prompt responses to inquiries and maintaining positive relationships.

Marketing Strategy Brand Strategy Customer Relationship Management Business Development

Manager, Digital Marketing & Social Media

Shondaland

Feb 2021 - Jul 2024 (3 years 5 months)

Acted as the main liaison between internal and external team/production partners, handling inquiries and ensuring leadership needs were addressed efficiently. Cultivated relationships with platform partners (Meta, Google, TikTok), ensuring successful campaigns and issue resolution across digital platforms.

Digital Marketing Social Media Management Campaign Management

Account Manager, Paid Search and Social Media

OMG23 (Omnicom Group)

Jan 2018 - Apr 2019 (1 year 3 months)

Managed client relationships by responding to requests, troubleshooting issues, and ensuring satisfaction with campaign results. Delivered regular reports and updates to clients, addressing concerns and ensuring service quality was aligned with their expectations. Supervised a team of 3 coordinators, enhancing their expertise and understanding of paid media.

Account Management Paid Search Client Relationship Management Performance Optimization

Integrated Marketing Manager

All Def Media

Apr 2019 - Feb 2020 (10 months)

Acted as the main point of contact for platform partners, ensuring successful campaign execution. Managed relationship with performance marketing agency to amplify branded content, achieving 100K+ views per video across platforms.

Integrated Marketing Campaign Execution Performance Marketing Brand Content Digital Media

Account & Community Manager, Social

Cashmere Agency

Mar 2017 - Jan 2018 (10 months)

Acted as a point person between clients and internal teams, addressing concerns and ensuring smooth service delivery for marketing campaigns. Developed strategies that aligned with client goals, improving client satisfaction and engagement.

Account Management Community Management Marketing Campaigns Strategy Development

Education

Degrees, certifications, and relevant coursework

University of Minnesota – Twin Cities

Bachelor of Arts, Communications Studies (Digital Media)

Completed coursework focusing on communication theories and practices, with a specialization in digital media. Gained skills in media analysis, content creation, and strategic communication for various platforms.

Normandale Community College

Associate of Arts, Liberal Arts

Pursued a broad curriculum in liberal arts, covering foundational subjects across humanities, social sciences, and natural sciences. Developed critical thinking, research, and communication skills essential for further academic pursuits.