Open to opportunities

Christine Watanabe

@christinewatanabe

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Social media expert with 10+ years in customer care, content strategy, and AI-driven solutions.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my extensive experience in social media & content strategies, customer support operations, program development, and process improvements. I'm drawn to collaborative environments that foster innovation, value work-life balance, and offer growth opportunities to continue contributing meaningfully to both the company and customers.

With over 10 years of experience in customer care, social media engagement, content strategy, and insights analysis, I have developed a unique ability to bridge the gap between customer support and marketing. Throughout my career, I have crafted strategies that enhance customer satisfaction while driving business growth, ensuring alignment between customer needs and brand objectives.

I have led social media care teams, developed innovative solutions like AI-driven chatbots, and built Voice of the Customer programs to capture and act on valuable insights. By leveraging data-driven approaches, I optimize strategies that improve customer engagement, loyalty, and overall business outcomes.

Passionate about translating complex customer feedback into actionable strategies, I excel at driving brand advocacy and fostering meaningful relationships across digital platforms. My work spans the eCommerce and entertainment industries, where I’ve led cross-functional initiatives and contributed to shaping customer-centric content and communication strategies.

Experience

Work history, roles, and key accomplishments

Senior Social Media Care Manager

Paramount Global

May 2023 - Sep 2024 (1 year 4 months)

Led a team to enhance customer experiences on social media and other digital channels. Introduced the Voice of the Customer program, utilizing CSAT surveys and social listening for actionable insights. Collaborated with marketing, product, and engineering to develop content strategies for events and product launches, while promoting self-service resources to improve customer satisfaction.

Current

Social Media Care Manager

Current

Paramount+

As Social Media Care Manager, I led customer support and engagement strategies across digital channels, collaborating with marketing teams to create impactful content. I designed and implemented the Paramount+ Chatbot using NLP technology, enhancing self-service options and improving customer satisfaction. My role included team development through comprehensive onboarding and training, ensuring effective contributions from new hires.

team development Leadership Strategic Thinking Content Strategy Customer Engagement NLP Technology Campaign Management Operational Efficiency Customer Satisfaction Brand Loyalty

Customer Care Social Media Associate

Not Specified

As a Customer Care Social Media Associate, I shaped the brand's social media presence by collaborating with marketing and customer care teams. I aligned customer interactions with brand goals, fostering engagement and defining the brand’s voice. I also supported onboarding new hires, creating a welcoming environment and ensuring they had the necessary training.

Social Media Management Customer Engagement Brand Strategy Onboarding Team Collaboration Communication Customer Loyalty Training Development Problem Solving

Community Manager

Zazzle

In my role at Zazzle, I led a team focused on supporting community forums and managing social media efforts. I collaborated on product launches and marketing campaigns, partnered with influencers, and created internal newsletters to foster community engagement.