Open to opportunities

Mackenzie Bettineschi

@mackenziebettineschi

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Results-driven account manager with expertise in client relationship management and data-driven anal

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in client relationship management, data-driven analysis, and customer engagement to drive business growth and customer satisfaction.

As a seasoned account manager, I leverage my expertise in client relationship management, data-driven analysis, and customer engagement to drive business growth and customer satisfaction. With a strong background in strategic communication and biology, I excel in developing and executing tailored marketing campaigns that resonate with diverse audiences.

Throughout my career, I have consistently demonstrated my ability to optimize campaign performance, surpass lead generation goals, and elevate territory performance. My passion for customer-centric communication and strategic problem-solving has earned me recognition as the Most Valuable Player for H1 2024.

I thrive in fast-paced environments, collaborating with cross-functional teams to improve workflows, and continuously seeking opportunities to improve process efficiency and automation. With a strong focus on customer advocacy and retention, I am dedicated to delivering exceptional customer experiences that drive long-term growth and loyalty.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

Smith+Nephew

Jan 2023 - Present (2 years 5 months)

Delivered comprehensive product training and in-services to healthcare professionals, increasing product adoption, driving customer advocacy and educating on the benefit of up-sell opportunities. Implemented and trained cross-functional teams on an acute discharge process, reducing patient readmission rates.

Client Relationship Management Product Training Customer Advocacy Cross Functional Collaboration Performance Optimization

Senior Marketing Specialist

Houston Methodist Hospital

Dec 2022 - Aug 2023 (8 months)

Managed end-to-end customer journeys and created strategic marketing campaigns, focusing on key property assets that enhanced customer engagement and overall brand experience. Utilized data-driven analysis to optimize campaign performance, achieving high ROI and meeting KPIs.

Data Driven Customer Engagement Strategic Marketing Cross Functional Collaboration Performance Optimization

Account Manager

Live Nation Entertainment

Jan 2019 - Jan 2020 (1 year)

Onboarded and managed client accounts valued at $9.2M, ensuring client success and maximizing ROI. Developed strategic initiatives to improve customer satisfaction, resulting in high contract renewal rates.

Client Relationship Management Customer Success ROI Customer Satisfaction Renewals

Account Coordinator

Live Nation Entertainment

Feb 2017 - Jan 2019 (1 year 11 months)

Activated and maximized local accounts valued at $5.8M in sponsorship programs across 14 venues. Conducted prospective client assessments and built proposals/presentations, resulting in revenue growth.

Account Management Revenue Assessments Proposal Development