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Riad Rerhrhaye

@riadrerhrhaye

Performance Marketing Specialist at Krelyo who optimized Google Ads and Meta Ads campaigns for customer acquisition.

At Krelyo, I supported growth marketing focused on customer acquisition and online growth. I planned and optimized Google Ads and Meta Ads campaigns, using CTR, CPL, conversions, and ROAS to identify opportunities.

At MediaBuying.ma, I managed and optimized Meta Ads and TikTok Ads campaigns for lead generation and customer acquisition, using Meta Pixel and UTM tracking for performance analysis. I also supported digital campaign setup, SEO, and website optimization at A&R DIGITAL LTD.

Experience

Work history, roles, and key accomplishments

Current

Collections Specialist

Current

Financial Debt Recovery Limited

Jun 2026 - Present (3 months)

Manage high-volume account communications, documentation and time-sensitive follow-ups while maintaining accuracy and professional client communication.

Client Communication Documentation Time Management Accuracy

Growth Marketing Specialist

Krelyo

Sep 2024 - May 2026 (1 year 8 months)

Supported growth marketing initiatives focused on customer acquisition and digital campaign performance. Planned and optimized paid digital campaigns across Google Ads and Meta Ads, monitoring CTR, CPL, conversions and ROAS.

Google Ads Meta Ads Paid Social Lead Generation ROAS Campaign Optimization A B Testing Audience Targeting Retargeting CTR CPL Conversion

Junior Media Buyer / Paid Media

MediaBuying.ma

Jul 2023 - Oct 2023 (3 months)

Managed and optimized Meta Ads and TikTok Ads campaigns for lead generation and customer acquisition. Monitored CTR, CPL, conversions and other KPIs, and used Meta Pixel and UTM tracking for attribution.