Tamara Petrov
@tamarapetrov
Growth & Optimization Manager turning operational complexity into KPI-driven business performance.
CroatiaWhat I'm looking for
I’m a Growth & Optimization Manager with an engineering foundation, focused on turning operational complexity into measurable business performance. I bridge strategy and execution through KPI architecture, workflow automation, and data-driven experimentation that helps cross-functional teams drive scalable, repeatable growth.
At ECOTIP, I lead digital transformation of internal workflows by implementing Asana and WMS across 6+ departments to improve accountability and process visibility. I also own commercial performance analysis (profitability, margins, and sales targets), standardize SOPs across the business cycle to reduce execution gaps, and build automated dashboards that act as a single source of truth for decision-making.
Experience
Work history, roles, and key accomplishments
Growth & Optimization Manager
Ecotip
Led digital transformation of internal workflows, implementing Asana and WMS to improve process visibility across 6+ departments. Built KPI frameworks and automated dashboards to drive single-source reporting, while standardizing SOPs and coordinating ERP/ticketing and field hardware integrations for real-time data capture.
Growth Marketer
Google Brainster
Jan 2020 - Jan 2023 (3 years)
Owned full-funnel optimization and performance reporting, moving metrics toward ROI tracking across acquisition and retention. Led CRO and UX experimentation using Hotjar and A/B testing to improve user journeys and landing page performance, partnering cross-functionally to prioritize growth features based on behavioral data.
Sales & Technical Support Engineer
IBIS Instruments DOO
Jan 2012 - Jan 2017 (5 years)
Analyzed client technical requirements and proposed tailored systems/engineering solutions, helping reduce operational issues while ensuring project quality. Served as a technical liaison between clients and engineering teams throughout installation, testing, and commissioning.
Education
Degrees, certifications, and relevant coursework
AGROTEHNA DOO & NEXT STEP DESIGN
Graphic Design
2017 - 2020
Completed education as a Graphic Designer at AGROTEHNA DOO & NEXT STEP DESIGN.
Faculty of Electrical Engineering and Information Technologies
Bachelor of Science, Telecommunications Engineering
Earned a B.Sc. in Telecommunications Engineering from the Faculty of Electrical Engineering and Information Technologies in Skopje.
Tech stack
Software and tools used professionally
Availability
Location
CroatiaAuthorized to work in
Job categories
Skills
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