Nina Smolčić

Led cross-functional teams across sales, marketing, and client relations to support organizational growth. Introduced unified CRM systems to enhance patient data visibility and quality, improving lead conversion from 23% to 41%. Designed revenue forecasting models, owned strategic reporting, and increased consolidated revenue by 45% through improved processes and data-driven decisions.

Defined sales, marketing, and financial KPIs aligned with organizational growth goals. Leveraged analytics tools like Google Analytics and CRM to optimize digital campaigns and improve conversion rates. Integrated cross-channel performance tracking to provide insights into patient acquisition and retention, monitoring revenue and cash flow to direct activities.

Managed a team of five, organizing workload and coordinating daily operations and projects. Developed strategies and managed a 6-figure marketing budget for SEM/social media advertising across four markets. Monitored online campaign results, oversaw content production, and leveraged CRM data for targeted campaigns and comprehensive analytics reports.

Managed daily operations for 40 staff members, coordinating workflow and handling scheduling, attendance, and HR administration. Oversaw sales team achievements and customer service processes, identifying gaps and introducing new policies. Led the digitization of business processes, including a major CRM system redesign and upgrade project.

Handled sales of fertility treatments for patients across eight global markets. Organized and coordinated medical appointments, updated medical records, and provided comprehensive support throughout the treatment phases. Performed patient post-treatment follow-up and provided interpretation services in Spanish, English, Italian, and French.

Handled sales of medical tourism services for international patients, preparing estimates and organizing their arrival including appointments, travel, and accommodation. Coordinated dental treatments and provided interpretation during medical appointments. Hired, trained, and mentored new team members, tracking and monitoring KPIs for the team.

Covered fundamental financial statements including Income Statement, Balance Sheet, and Cash Flow Statement. Included analysis of financial statements, finance in business, economic profitability, and financial performance analysis.

Focused on integrating operational functions like sales, marketing, and customer success into a single strategic team. Learned how this integration drives long-term revenue growth and creates greater customer value.

Covered key sales topics including communication impact, offer presentation, and argumentation. Included modules on handling objections, price argumentation, and an implementation workshop.

Included modules on strategy mapping, management and communication styles, and providing feedback. Covered topics such as employee rights, company policies, organizational structure, and stages of company development.

Participated in 6-month training sessions focused on people management and organizational management for department heads. Also completed 6-month training sessions in vertical sales transformation for sales and marketing departments.

Studied Italian and Spanish language, literature, and culture. Gained proficiency in both languages and developed analytical skills through literary studies.