Open to opportunities

Drugi Racun

@drugiracun

I build growth-focused marketing functions and digital acquisition for B2B SaaS, media, and public-sector organisations.

Croatia

Message

What I'm looking for

I'm looking to build and improve growth-focused marketing functions, lead cross-functional acquisition and product marketing initiatives, and drive measurable results in SaaS or digital-first organisations.

I'm currently scaling digital acquisition for XOAP.io, a B2B SaaS platform, where I drove top-funnel user acquisition at a 200% compound annual rate and doubled the industry-average conversion rate in my first year. I rebuilt the marketing function, improved customer journeys and UX, and led GTM, PLG, onboarding, sales enablement, email flows, and paid acquisition.

Previously, I led digital promotion for 20+ brands at Hanza Media, managed EU-wide communications campaigns for the European Commission through Ecorys, and developed award-winning content campaigns at Wireless Media Group Croatia. Across media, public-sector, and SaaS work, I combine growth strategy, product marketing, analytics, storytelling, and cross-functional delivery.

Experience

Work history, roles, and key accomplishments

Current

Marketing (Growth)

Current

RIS AG – XOAP.io

Nov 2023 - Present (2 years 10 months)

Drove top-funnel user acquisition at 200% compound annual rate, doubling the industry average conversion rate in Year 1. Rebuilt the marketing function and established cross-functional processes in an agile, flat, founder-led organisation.

Growth Marketing Product Marketing GTM ICP PLG Onboarding Optimization Sales Enablement Google Ads LinkedIn Ads Reddit Ads Email Marketing Marketing Automation AI Powered Marketing AWS Ingram Micro

Digital Communications Manager

ECORYS

Oct 2022 - Oct 2023 (1 year)

Developed communication strategies for tenders leading to 7-figure new business wins. Managed projects and client accounts for the European Commission across 25+ countries.

Communication Strategy Project Management Account Management Paid Media Campaigns Google Ads Meta Ads LinkedIn Ads Spotify Ads X Ads Mentorship

Head of Digital Promotion

HANZA MEDIA

Mar 2021 - Sep 2022 (1 year 6 months)

Led digital communications and growth for 20+ in-house brands, corporate projects and client accounts, including digital subscriptions for the jutarnji.hr news portal. Coordinated cross-functional delivery across Design, Traffic, Sales and Digital Operations.

Digital Communication Growth Strategy Meta Ads Creative asset production performance reporting Cross functional Coordination Google News Initiative INMA

Content Strategist (Lead)

Wireless Media Group Croatia

Jun 2020 - Mar 2021 (9 months)

Co-authored and named the multi-award-winning Neću da ćutim campaign, owning end-to-end content strategy and production across digital, TV, print and OOH. Owned all promotional activities as Content Creator for Klasik TV, including digital advertising and video production.

Content Strategy Content Production Digital Advertising Video Production Campaign Management Cross Channel Marketing TV Print OOH

Marketing Communications Manager

Self-employed

May 2016 - Mar 2020 (3 years 10 months)

Managed communications, branding compliance and stakeholders for EU-funded projects and 40+ cultural projects in the civil and public sectors. Increased public and private funding, ticket sales and audience attendance across multiple organisations.

Communications Management Branding Compliance Stakeholder Management EU Funded Projects Media Relations Funding Audience Development