
Drugi Racun
@drugiracun
I build growth-focused marketing functions and digital acquisition for B2B SaaS, media, and public-sector organisations.
What I'm looking for
I'm currently scaling digital acquisition for XOAP.io, a B2B SaaS platform, where I drove top-funnel user acquisition at a 200% compound annual rate and doubled the industry-average conversion rate in my first year. I rebuilt the marketing function, improved customer journeys and UX, and led GTM, PLG, onboarding, sales enablement, email flows, and paid acquisition.
Previously, I led digital promotion for 20+ brands at Hanza Media, managed EU-wide communications campaigns for the European Commission through Ecorys, and developed award-winning content campaigns at Wireless Media Group Croatia. Across media, public-sector, and SaaS work, I combine growth strategy, product marketing, analytics, storytelling, and cross-functional delivery.
Experience
Work history, roles, and key accomplishments
Marketing (Growth)
RIS AG – XOAP.io
Nov 2023 - Present (2 years 10 months)
Drove top-funnel user acquisition at 200% compound annual rate, doubling the industry average conversion rate in Year 1. Rebuilt the marketing function and established cross-functional processes in an agile, flat, founder-led organisation.
Digital Communications Manager
ECORYS
Oct 2022 - Oct 2023 (1 year)
Developed communication strategies for tenders leading to 7-figure new business wins. Managed projects and client accounts for the European Commission across 25+ countries.
Head of Digital Promotion
HANZA MEDIA
Mar 2021 - Sep 2022 (1 year 6 months)
Led digital communications and growth for 20+ in-house brands, corporate projects and client accounts, including digital subscriptions for the jutarnji.hr news portal. Coordinated cross-functional delivery across Design, Traffic, Sales and Digital Operations.
Content Strategist (Lead)
Wireless Media Group Croatia
Jun 2020 - Mar 2021 (9 months)
Co-authored and named the multi-award-winning Neću da ćutim campaign, owning end-to-end content strategy and production across digital, TV, print and OOH. Owned all promotional activities as Content Creator for Klasik TV, including digital advertising and video production.
Marketing Communications Manager
Self-employed
May 2016 - Mar 2020 (3 years 10 months)
Managed communications, branding compliance and stakeholders for EU-funded projects and 40+ cultural projects in the civil and public sectors. Increased public and private funding, ticket sales and audience attendance across multiple organisations.
Education
Degrees, certifications, and relevant coursework
University of Zagreb
Postgraduate, English and American Studies
Postgraduate studies in English and American Studies, and undergraduate studies in English and Swedish.
Algebra University
Postgraduate (Professional), Creative Market Communications Management
Postgraduate professional studies in Creative Market Communications Management, completed with a full scholarship.
Aston University
Summer School, Forensic Linguistic Analysis
Summer school in Forensic Linguistic Analysis.
University of Zagreb
University Bachelor, English, Swedish
Undergraduate studies in English and Swedish.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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