Tales Andreazza Ebner

Led the Reporting Framework as design authority within the HPE GreenLake platform. Designed an NLQ input and AI-powered data experiences that automated chart generation and surfaced insights, increasing unique users 5× and report generation 4× in 12 months.

Co-led product strategy and defined business rules, establishing a design system and visual language from scratch. Delivered end-to-end design solutions across product, web, and visual systems for clients in multiple industries.

Designed the Accreditation Management System for a global higher education platform. Reduced accreditation timelines from years to months and doubled college partnerships after launch through regulatory and academic stakeholder workshops.

Designed enterprise marketing automation workflows within the Engagement product. Produced wireframes, prototypes, and visual frameworks for complex use cases and validated solutions with enterprise clients.

Designed B2C and B2B systems across a high-scale travel platform serving millions of users. Delivered GDPR compliance UX that improved user conversion by 87.5% while meeting regulatory constraints, and led core account and affiliate (Tequila) and transactional messaging experiences.

Redesigned the point-of-sale terminal system using user research and pain point analysis. Improved transaction efficiency and usability across payment flows and defined product processes and tools to support digital transformation.

Redesigned Brazil’s largest banking app as part of a major digital transformation, growing the user base from 3.7M to 6.8M. Owned information architecture, interaction design, prototyping, and usability/accessibility across segments (Retail and Private), and led iOS/Android UX to improve conversion and make mobile usage surpass website usage.

Led UX for multi-country insurance platforms across Latin America (7 markets). Standardized interaction models and interfaces across B2B, B2C, and B2B2C systems, improving workflow efficiency and adoption, and delivered front-end implementation (HTML, CSS, JavaScript) for web platforms.

Designed a multi-platform streaming product across web, mobile, smart TVs, and consoles. Defined UI, navigation, and assets across 6 countries and ran usability testing to validate cross-device experiences.

Designed and developed interfaces for internal and external systems. Delivered front-end implementation (HTML, CSS, JavaScript) for web platforms and produced branding, layouts, and communication materials for enterprise use.

Created 3D event structures and visual communication for major brands. Designed web layouts, characters, and marketing materials to support campaign delivery.

Developed prints and visual communication materials and supported in-store branding. Assisted creative direction across retail channels by contributing to production-ready visual assets.

Pursuing a Licentiate degree in Visual Arts at Centro Universitário Católico Italo Brasileiro, starting in 2024 with an expected completion in 2028.

Earned a Bachelor's degree in Design at Universidade Anhembi Morumbi from 2002 to 2005.

Completed an undergraduate-level certificate in Digital Design (web design and production focus) at Universidade Anhembi Morumbi from 2002 to 2003.