At Kris-Block Group, I plan and direct multi-channel performance marketing strategies to acquire global customers for digital properties and commercial ventures. I oversee creative testing workflows that publish up to 80 media assets per day to identify engagement opportunities and address ad fatigue.
I also build simplified conversion funnels and consolidated Campaign Budget Optimization structures to support efficient platform budget allocation.
As an Independent Performance Marketing Contractor, I develop direct-response strategies combining organic and paid acquisition for online storefronts. I implement Meta Conversions API tracking and optimize funnels, targeting an average 25% reduction in Cost Per Acquisition while maintaining stable return on ad spend.
