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Malik Asif

@malikasif1

Performance marketer managing Meta Ads campaigns for leads, WhatsApp conversations, traffic, and sales across multiple markets.

Pakistan

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What I'm looking for

I'm seeking a Meta Ads, Google Ads, or Performance Marketing role where I can use practical campaign management, data analysis, and optimization to generate qualified leads and sales while improving CPA and ROAS.

I manage Meta Ads campaigns across Facebook and Instagram for lead generation, WhatsApp conversations, traffic, and sales. Through independent online projects, I use campaign performance data to identify weak points and make optimization decisions.

I test audiences, creatives, copy, calls-to-action, and placements, then review metrics such as CPA, ROAS, CPM, CPC, and CTR to guide campaign adjustments. My campaign experience includes Pakistan, Saudi Arabia, and Germany, with local services and e-commerce-oriented advertising.

I also have working knowledge of Google Ads, including keyword-based campaign planning, search intent, bidding concepts, and conversion-focused optimization. I developed my practical advertising experience through independent learning, continuous testing, and campaign management.

Experience

Work history, roles, and key accomplishments

Performance Marketer

Independent

Managed Meta advertising campaigns across Facebook and Instagram for lead generation, traffic, and sales. Optimized campaigns using performance data and A/B testing to improve ROAS and reduce acquisition costs.