Open to opportunities

Syed Musharaf

@syedmusharaf

I've built marketing, non-fuel retail, and business transformation programs across energy, retail, and consumer sectors.

Pakistan

Message

What I'm looking for

I'm looking to lead marketing, retail-growth, business-analysis, or transformation work where I can build strategic partnerships, improve processes, implement technology, and turn commercial strategy into measurable results.

I've led marketing, brand, non-fuel retail, and allied-business growth programs for Hascol Petroleum, Byco Petroleum, and Design International. Across more than 20 years, I've connected commercial strategy with execution in energy, retail, and consumer-facing businesses.

At Hascol Petroleum, I built the Non-Fuel Retail and Allied Business roadmap, launched nationwide initiatives including C-stores, car washes, coffee offerings, food chains, and pharmacy facilities, and developed strategic alliances that created sustainable revenue streams. I also led media communication, supported the Hascol IPO campaign, and shaped brand platforms including “Experience that makes brilliance” and “Future is Hascol.”

At Design International, I manage multi-channel marketing, digital campaigns, website development, business-process assessments, and software implementation planning. I work closely with IT, implementation teams, and end users to improve processes, support training, and turn projected profitability milestones into practical change plans.

I'm driven by data-informed decision-making, strong commercial outcomes, and building teams that can deliver in complex, multi-stakeholder environments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead & Business Analyst

Current

Design International

Sep 2021 - Present (4 years 11 months)

Managed multi-channel marketing efforts including social media, Google Ads, and website development. Led digital and conventional campaigns, oversaw operations for the Karachi Knights cricket team, and conducted enterprise assessments for software integration.

Digital Marketing Social Media Marketing Google Ads Web Development Campaign Management Agile Scrum Project Management Business Analysis Team Management

Assistant General Manager – Marketing

Reliance Insurance

Jun 2020 - Mar 2021 (9 months)

Managed marketing campaigns and brought in major clients, ensuring professional and strategic management for client satisfaction.

Marketing Campaigns Client Management Strategic Planning

Manager Marketing – Non-Fuel Retail Business

Hascol Petroleum Limited

Oct 2016 - Dec 2019 (3 years 2 months)

Engineered integrated marketing programs across high-street, industrial, and retail channels. Led NFR initiatives including C Stores, tyre care, and car washes, and established a marketing and sales department for aviation.

Marketing Strategy Brand Management Non Fuel Retail Business Development Market Intelligence Strategic Alliances

Manager Brand Marketing, Non-Fuel Retail & Training

Byco Petroleum Pakistan Limited

Jun 2015 - Mar 2016 (9 months)

Developed marketing strategies and execution roadmaps for retail channels. Led product launches, delivered retail branding solutions, and forged strategic partnerships for allied business growth.

Marketing Strategy Brand Management Non Fuel Retail Product Launch Strategic Partnerships Negotiation

Manager Allied Business & Media Communication

Hascol Petroleum Limited

Feb 2007 - May 2015 (8 years 3 months)

Architected NFR and Allied Business roadmap, served as media liaison, and launched brand taglines. Negotiated commercial agreements and conceptualized a fuel card program.

Non Fuel Retail Media Relations Brand Management Strategic Partnerships Negotiation Market Analysis

Food Management System Coordinator

Marks and Spencer Ltd

Apr 2002 - Nov 2006 (4 years 7 months)

Managed food systems to ensure product availability, led in-store marketing, and supported credit card and loan sales while maintaining customer service and visual merchandising standards.

Food Management Customer Service Visual Merchandising