Talha Javed

I took ownership of MBA the brands, and that’s how I create value: leading integrated marketing from brand strategy and creative/communications through ATL and performance marketing. Over the last 7 years, I’ve managed areas like SEO, pricing, budgeting, media planning, and sales forecasting, with strong administration and research focus.

In my current role as Marketing & Affiliate Manager, I’ve led growth of social media reach with “255% & 424% growth in KPIs against media spend.” I revamped brand guide and communication tone for the HSS and Rehaute brands, helped plan a Middle Eastern market launch, and drove inhouse PR campaigns for the Pakistan & UK market. I also managed affiliated partners (including major retailers/brands) and realigned the SEO team while leading PPC to streamline and grow affiliate-platform traffic and revenue.

As a Marketing Manager at TMUC GQF Pvt. Ltd. (Hardee’s), I lead brand strategic management and drive sales through end-to-end marketing tools—creative briefs, digital execution, OOH, influencer marketing, and in-store merchandising. I reimagined brand mission by territory, executed brand health tracker research for alignment, delivered double-digit sales growth after a declining graph, and strengthened pricing strategy and e-commerce launch initiatives while ensuring feasibility through COVID-19.