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Salman Khawar

@salmankhawar

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Experienced marketing leader driving revenue growth through data-driven strategies.

Pakistan

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What I'm looking for

I am looking for a dynamic role that challenges my strategic thinking and allows for creative marketing solutions while fostering a collaborative team environment.

I am a seasoned marketing professional with over 15 years of experience in developing and executing high-impact market strategies that drive revenue growth and enhance brand equity. My journey has been marked by a consistent track record of achieving exceptional results, including a 600% increase in revenue at BijliBachao.PK and a remarkable 400% surge in online sales at Al-Fatah Supermarket. I thrive on leveraging data-driven insights to optimize marketing campaigns and enhance customer experiences.

Throughout my career, I have successfully led cross-functional teams, fostering a culture of creativity and performance. My expertise in digital marketing, e-commerce, and customer-centric strategies has enabled me to significantly improve conversion rates and customer satisfaction. I am passionate about utilizing innovative marketing techniques, such as A/B testing and personalized campaigns, to achieve sustainable growth and industry leadership for my clients.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

BijliBachao.PK

Dec 2021 - Present (3 years 7 months)

Increased revenue by 600% and enhanced brand equity through a data-driven marketing strategy. Developed an omnichannel approach that improved lead generation by 300% and built high-performing teams focused on ROI.

Data Driven Marketing Brand Strategy Team Building Lead Generation Market Analysis Performance Metrics Customer Insights ROI Optimization Strategic Planning

Current

Marketing Consultant

Current

Leonidas Consultants

Nov 2016 - Present (8 years 8 months)

Provided strategic marketing guidance to clients, achieving a minimum ROAS of 5 on Meta Ads. Developed comprehensive marketing strategies that significantly boosted brand visibility and revenue growth.

Media Buying Marketing Strategy Digital Transformation Customer Segmentation Lead Generation Website Optimization

Current

E-Commerce Project Manager

Current

Rock and Soul DJ Equipment & Records

Aug 2019 - Present (5 years 11 months)

Developed and implemented multi-channel marketing strategies that optimized customer engagement and drove revenue growth. Conducted sales data analysis to identify growth opportunities.

Customer Engagement Data Analysis Sales Growth Multi channel Marketing Conversion Rate Optimization Digital Marketing Project Management User Experience

Head of E-Commerce

Al-Fatah Supermarkets

Sep 2023 - May 2024 (8 months)

Led the e-commerce division, achieving a 200% increase in online revenue through targeted SEO and conversion rate optimization. Directed cross-functional teams to optimize ad spend efficiency by 600% and expanded digital market share by 500%.

SEO Conversion Rate Optimization Digital Marketing Team Leadership Data Analysis Budget Management Customer Experience UX Design

Marketing Manager

Image Garments

Sep 2015 - Jun 2016 (9 months)

Boosted revenue by 4X within 3 months through multi-channel social media marketing strategies. Enhanced customer satisfaction and retention by optimizing support workflows and order management.

Social Media Marketing Revenue Order Management Brand Awareness Marketing Strategy Customer Retention Team Leadership Performance Metrics

Education

Degrees, certifications, and relevant coursework

GenM

Digital Marketing Apprenticeship, Digital Marketing

2019 - 2019

Completed a digital marketing apprenticeship, gaining hands-on experience in various digital marketing strategies and tools, enhancing skills in online marketing and brand promotion.

Institute of Business Administration

Weekend Certificate, Entrepreneurship

2018 - 2018

Completed a weekend certificate in entrepreneurship, focusing on developing business acumen and entrepreneurial skills necessary for launching and managing successful ventures.