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@salmankhawar
Experienced marketing leader driving revenue growth through data-driven strategies.
I am a seasoned marketing professional with over 15 years of experience in developing and executing high-impact market strategies that drive revenue growth and enhance brand equity. My journey has been marked by a consistent track record of achieving exceptional results, including a 600% increase in revenue at BijliBachao.PK and a remarkable 400% surge in online sales at Al-Fatah Supermarket. I thrive on leveraging data-driven insights to optimize marketing campaigns and enhance customer experiences.
Throughout my career, I have successfully led cross-functional teams, fostering a culture of creativity and performance. My expertise in digital marketing, e-commerce, and customer-centric strategies has enabled me to significantly improve conversion rates and customer satisfaction. I am passionate about utilizing innovative marketing techniques, such as A/B testing and personalized campaigns, to achieve sustainable growth and industry leadership for my clients.
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Work history, roles, and key accomplishments
BijliBachao.PK
Dec 2021 - Present (3 years 11 months)
Increased revenue by 600% and enhanced brand equity through a data-driven marketing strategy. Developed an omnichannel approach that improved lead generation by 300% and built high-performing teams focused on ROI.
Rock and Soul DJ Equipment & Records
Aug 2019 - Present (6 years 3 months)
Developed and implemented multi-channel marketing strategies that optimized customer engagement and drove revenue growth. Conducted sales data analysis to identify growth opportunities.
Leonidas Consultants
Nov 2016 - Present (9 years)
Provided strategic marketing guidance to clients, achieving a minimum ROAS of 5 on Meta Ads. Developed comprehensive marketing strategies that significantly boosted brand visibility and revenue growth.
Al-Fatah Supermarkets
Sep 2023 - May 2024 (8 months)
Led the e-commerce division, achieving a 200% increase in online revenue through targeted SEO and conversion rate optimization. Directed cross-functional teams to optimize ad spend efficiency by 600% and expanded digital market share by 500%.
Image Garments
Sep 2015 - Jun 2016 (9 months)
Boosted revenue by 4X within 3 months through multi-channel social media marketing strategies. Enhanced customer satisfaction and retention by optimizing support workflows and order management.
Degrees, certifications, and relevant coursework
Digital Marketing Apprenticeship, Digital Marketing
2019 - 2019
Completed a digital marketing apprenticeship, gaining hands-on experience in various digital marketing strategies and tools, enhancing skills in online marketing and brand promotion.
Weekend Certificate, Entrepreneurship
2018 - 2018
Completed a weekend certificate in entrepreneurship, focusing on developing business acumen and entrepreneurial skills necessary for launching and managing successful ventures.
Software and tools used professionally
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