I’m a marketing leader with 8 years in B2B SaaS, marketplaces and GovTech. Most recently I was Director of Marketing (CMO) at two technology holdings in Kazakhstan. I build marketing as a system: segmentation and positioning, go-to-market planning, channels and campaigns, funnel analytics, then testing and scaling what works.
At Samgau, an IT holding, I ran marketing for a portfolio of more than ten B2B and B2G products. The flagship was Webkassa, the market leader in online cash-register SaaS for small businesses. I grew the marketing team from 1 to 9 people and the sales call center from 1 to 6. Over the same period, return on marketing investment grew 5x because I moved budget into the channels that brought paying customers. I also grew the dealer network from 150 to 210 partners and organized the holding’s own GovTech industry conference. For international expansion I built websites and sales materials for the US, Canada, the UAE, Qatar and several Central Asian markets.
At OMA Group I ran marketing for four digital products, including OMarket.kz, a B2B marketplace for public procurement. I built go-to-market for the B2B side, designed the SEO architecture for a large product catalog, rebuilt the subscription funnel for TenderBot.kz, and ran customer development with active and churned users. I also wrote the company’s communication strategy and ran joint PR campaigns with government ministries and national media.
Before that, I was the sole marketer at Flowsell, a customer-communications SaaS used in 68 countries. I ran paid campaigns across several markets myself. Earlier in my career I founded and ran a digital marketing agency with 8 specialists and delivered more than 50 client projects.
For the past 2.5 years I’ve worked hands-on with AI as a builder, not just a user. My tools are Claude Code, MCP, RAG pipelines, n8n and LLM APIs. With them I’ve built content pipelines that collect research and draft articles in my voice, data-collection and analysis scripts, and automated dashboards that track content performance. I believe one strong marketer with the right AI tooling can do the work of a small team, and that is how I prefer to work.
I’m looking for a fully remote role at an international company: product marketing, growth, or marketing leadership, ideally in B2B SaaS or AI products. I’m based in Astana, Kazakhstan (UTC+5). I speak Russian natively, Kazakh conversationally, and English at a professional working level (B2), which I’m actively improving.
Outside work, I run a content channel about AI and tech products, produce short-form videos, and make music.
