Dias Zhetpisbay

Led a team of 6 sales managers generating 30-40M ₸ in monthly revenue. Raised and stabilized meeting-to-sale conversion at 38-43% on average, peaking at 57%; personal conversion 62%.

Raised lead-to-sale conversion from 0.3% to 2% on the same lead flow by decomposing the funnel and fixing weak points. Built the commercial block from scratch, including CJM, sales scripts, and operating rules.

Launched customer acquisition from zero for a private school, building the team, setting up paid targeting and content, and designing the funnel. Generated 88M ₸ in revenue and 70 new clients in 1.5 months on a 1.2M ₸ marketing budget.

Supported a marketing research project on YouTube advertising effectiveness. Ran surveys and in-depth interviews with the target audience and structured the results into databases for analysis.

Contributed to an internal web platform for document collection and client management, writing the technical specification and defining features. Led a team of client curators and managed 30+ students from application to admission, all receiving scholarships.

Built a teacher and student evaluation system to track performance and progress. Introduced KPIs for teachers tied to student retention and automated parent reporting.

Pursued a Bachelor of Business Administration in Business Administration, but did not complete the degree.