Looking for a job

Sydney Schiff

@sydneyschiff

Founder & CEO of Sydney on the Scene, building influencer campaigns and brand activations for fashion, beauty, and lifestyle clients.

United States

Message

At Sydney on the Scene, I own end-to-end influencer marketing strategy across a multi-brand client roster. I’ve negotiated paid talent partnerships, including a $175,000 celebrity campaign and a $13,000 Vanity Fair Oscars activation, while building a community of brand advocates.

I also direct social content strategy and real-world activations, and develop teams of 3 to 10+. At Potion PR, I oversaw creator strategy and developed PR and content plans; through White Glove Event Support, I work on-site at cultural events and advise hospitality clients.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

Sydney on the Scene (SOS)

Dec 2021 - Present (4 years 10 months)

Owns end-to-end influencer marketing strategy across a multi-brand client roster, including creator identification, campaign design, contract negotiation, and performance tracking. Manages influencer programs using Dash Hudson and GRIN, and leads teams of 3 to 10+.

Current

White Glove Event Support

Current

Freelance

Provides senior on-site event support for McG Projects at key cultural moments, including Fanatics' Super Bowl Party and New York Fashion Week events. Manages front-of-house touchpoints, VIP wrangling, and on-site teams.

Event Management VIP Relations Front of house operations Team Management Brand Marketing

Account Director

Potion PR

Jul 2020 - Dec 2021 (1 year 5 months)

Owned day-to-day media and influencer outreach across a portfolio of fashion, beauty, lifestyle, and CPG clients. Oversaw agency creator strategy and developed quarterly content and PR strategies.

Media Relations Influencer Outreach PR Strategy Content Strategy Event Production Team Management

Education

Degrees, certifications, and relevant coursework

Fashion Institute of Technology

Bachelor of Science, Advertising and Marketing Communications

Grade: cum laude

Activities and societies: Phi Theta Kappa Honor Society

Earned a B.S. in Advertising and Marketing Communications, graduating cum laude in 2017, and an A.A.S. in 2015, also cum laude, with membership in Phi Theta Kappa Honor Society.