At TRUEiGTECH, I cut B2B cost per lead by ~67% by refining Google Search targeting and improving landing page conversion. I also developed and promoted LinkedIn lead magnets to bring higher-intent leads into the funnel.
At Team Pumpkin, I managed acquisition programs for 13+ brands and annual budgets of ₹6Cr+ across Google, Meta, LinkedIn, Affiliate, and Programmatic. I built full-funnel acquisition systems focused on CAC efficiency, lead quality, and conversion velocity.
I implemented measurement tools including GA4, GTM, AppsFlyer, Adjust, and Mixpanel, and built automated BI dashboards that reduced reporting workload by 30%. My work also included coordinating creative, landing page, tracking, and CRM teams to improve lead-to-booking outcomes.
Across client campaigns, I helped generate a 32,000+ lead pipeline and 5,000+ monthly bookings for Bosch Car Service, and supported MamyPoko Pants campaigns that achieved 7.7x ROAS. I also contributed market research, audits, projections, and channel strategy that helped close 17 new brand accounts.
