Open to opportunities

Vinay Kumar

@vinaykumar24

I’m a performance marketing enthusiast building data-driven ad and affiliate strategies that grow measurable audience engagement.

India

Message

What I'm looking for

I’m looking for a role where I can build measurable, data-driven marketing campaigns—using Meta Ads, Google Ads, GA4, and performance tracking—to improve audience targeting, optimize content, and support business growth through insights.

I’m a performance marketing enthusiast with hands-on experience in audience research, SEO-driven content strategy, affiliate marketing, and marketing analytics through self-initiated digital projects. I built and managed a Pinterest affiliate marketing project where I used keyword research and user search intent to plan and optimize pins for organic growth.

Within 90 days, my project generated 42.6K+ organic impressions, reached 30K+ users, achieved 3.4K+ engagements, 148 saves, and 38 outbound clicks. I continuously monitor performance with Pinterest Analytics and refine content themes using engagement and behavior data, while strengthening my practical expertise in Meta ads, Google Ads, Google Analytics 4, and campaign optimization. I also bring a structured foundation from Google Digital Marketing & E-Commerce, plus LinkedIn Marketing Academy certifications focused on marketing measurement and advertising fundamentals.

Experience

Work history, roles, and key accomplishments

Pinterest Affiliate Project

GlowShelf

Built and managed a niche Pinterest affiliate marketing project for skincare and beauty products, using keyword research and audience analysis to create SEO-driven content aligned with search intent. Used Pinterest Analytics to monitor performance and iteratively optimize Pins, reaching 30K+ users and generating 42.6K+ organic impressions with 3.4K+ engagements over 90 days.

SEO Keyword Research Content Strategy Pinterest Analytics Organic Reach Optimization Performance Tracking

Education

Degrees, certifications, and relevant coursework

School of Open Learning (SOL), University of Delhi

Bachelor of Arts (Honours), English

2025 -

Pursuing a Bachelor of Arts (Honours) in English with a minor in Political Science, strengthening communication, analytical thinking, and research skills.