Swathi S V

I have been working in digital marketing for the past 5+ years, and over this time I have got the chance to handle almost every part of a marketing campaign — from planning Google Ads and paid social campaigns, to analyzing the results in Google Analytics and then using those insights to improve the next campaign. I started my career in business development, where I learned how to talk to clients directly and understand what they actually need, and that experience has helped me a lot in marketing too, because I always try to connect the campaign numbers with real business outcomes, not just clicks and impressions.

In my most recent role at Champion Infratech, I was managing PPC, paid social and email campaigns for real estate projects and events, and I also worked closely with our sales team using Salesforce CRM, so that marketing and sales were always on the same page about leads. I have generated leads through LinkedIn, email, WhatsApp and even offline events and workshops, so I am comfortable working across both digital and in-person channels. Before that, I worked in ed-tech companies like Digital Academy 360 and Aakash Byju's, where I handled social media content, email campaigns and also did local market research to find new growth opportunities.

What I enjoy most about this field is the mix of creativity and data — I like testing different ad creatives and landing pages to see what actually works, rather than just following one fixed strategy. I have also been using AI tools quite actively in my work now — I use Canva for visuals, Perplexity for market research, Claude for content writing and creative ideas, and AdCreative.ai for PPC ad creatives, so I try to keep myself updated with how AI can make campaigns faster and smarter, not just rely on the old ways of doing things. I have also been learning Python for marketing analytics recently, because I want to get better at handling data on my own instead of depending only on tools.

Outside of my day-to-day work, I am genuinely interested in how brands build trust with their audience over time, and I like following how small businesses grow their presence online with limited budgets.

I did my MBA in Marketing, and interestingly my undergrad was in Civil Engineering, so I bring a bit of a logical, structured approach to campaigns as well, which I think helps when I am reporting numbers to stakeholders or planning budgets. Right now, I am looking for a remote role, either as a Marketing Strategist or Coordinator, where I can continue to grow and take on more ownership of campaigns end to end.