Utkarsh Chandel
@utkarshchandel
I’m a Digital Marketing Analyst specializing in AI-driven SEO and performance marketing, growing organic discovery and paid leads.
What I'm looking for
I’m a digital marketing analyst with 6+ years of experience across international SEO, content strategy, and performance marketing. I’ve helped teams in sectors like cybersecurity expand organic discovery by up to 150% and grow paid leads by 30% through Google and Meta Ads.
As search evolves, I focus on AEO and GEO—successfully landing brand mentions and citations within major LLMs by combining automated workflows with sharp content strategy. From driving technical SEO audits to implementing AI search optimization and managing multichannel campaigns, I deliver measurable visibility gains (including 120–150% organic traffic) while partnering with product and sales teams to improve lead qualification and conversion.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Executive
Upscale Media Pvt Ltd
Apr 2023 - Jun 2024 (1 year 2 months)
Managed Google Ads and Meta campaigns across multiple client accounts, optimizing targeting to generate qualified B2B and B2C leads. Supported ongoing campaign planning and performance-focused execution.
Freelance Digital Marketing Consultant
Freelance Digital Marketing Consultant
Oct 2020 - Mar 2023 (2 years 5 months)
Provided SEO and performance marketing services to clients across real estate, healthcare, and e-commerce. Increased lead generation by 30% by managing Google Ads and Facebook campaigns and optimizing acquisition strategy.
Digital Marketing Manager
Telegenisys India Private Ltd
Feb 2020 - Jul 2020 (5 months)
Developed social media marketing and Google PPC campaigns, implementing Google Analytics tracking with conversion funnel analysis. Increased organic website traffic by 13% through targeted content planning strategies.
Digital Marketing Executive
Chrysalis Business Solutions Pvt Ltd
Oct 2017 - Oct 2019 (2 years)
Managed Facebook and Google Ads campaigns with a ~5 Lakh budget, increasing ad reach by 78% through ongoing targeting and optimization. Built and grew social media presence through consistent content strategy and performance marketing execution.
Digital Marketing Analyst
MiniOrange Inc
Jun 2024 - Present (2 years)
Drove SEO strategy for a cybersecurity product portfolio, improving Domain Authority by 8–10 points and increasing organic visibility for high-value keywords. Implemented AI search optimization (GEO/AEO) and technical SEO fixes to enhance crawlability and indexation, supporting A+ grade brand citations in major LLMs.
Education
Degrees, certifications, and relevant coursework
University of Pune
Bachelor of Arts, Journalism and Media Communication
2011 - 2013
Earned a Bachelor of Arts in Journalism and Media Communication from the University of Pune.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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