Open to opportunities

Utkarsh Chandel

@utkarshchandel

I’m a Digital Marketing Analyst specializing in AI-driven SEO and performance marketing, growing organic discovery and paid leads.

India

Message

What I'm looking for

I’m looking to support performance marketing with AI-driven SEO and AEO/GEO optimization—combining automated workflows, technical audits, and data-led Google/Meta campaigns to expand organic discovery and qualified paid leads.

I’m a digital marketing analyst with 6+ years of experience across international SEO, content strategy, and performance marketing. I’ve helped teams in sectors like cybersecurity expand organic discovery by up to 150% and grow paid leads by 30% through Google and Meta Ads.

As search evolves, I focus on AEO and GEO—successfully landing brand mentions and citations within major LLMs by combining automated workflows with sharp content strategy. From driving technical SEO audits to implementing AI search optimization and managing multichannel campaigns, I deliver measurable visibility gains (including 120–150% organic traffic) while partnering with product and sales teams to improve lead qualification and conversion.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Executive

Upscale Media Pvt Ltd

Apr 2023 - Jun 2024 (1 year 2 months)

Managed Google Ads and Meta campaigns across multiple client accounts, optimizing targeting to generate qualified B2B and B2C leads. Supported ongoing campaign planning and performance-focused execution.

Google Ads Meta Ads Performance Marketing Lead Generation Campaign Optimization Paid Social Digital Marketing Analytics A B Testing

Freelance Digital Marketing Consultant

Oct 2020 - Mar 2023 (2 years 5 months)

Provided SEO and performance marketing services to clients across real estate, healthcare, and e-commerce. Increased lead generation by 30% by managing Google Ads and Facebook campaigns and optimizing acquisition strategy.

SEO AEO GEO Google Ads Meta Ads Google Search Console Ahrefs SEMrush Screaming Frog Conversion Tracking HubSpot

Digital Marketing Manager

Telegenisys India Private Ltd

Feb 2020 - Jul 2020 (5 months)

Developed social media marketing and Google PPC campaigns, implementing Google Analytics tracking with conversion funnel analysis. Increased organic website traffic by 13% through targeted content planning strategies.

Social Media Marketing Search Engine Marketing SEO Google Analytics Funnel Analysis Content Marketing Campaign Management

Digital Marketing Executive

Chrysalis Business Solutions Pvt Ltd

Oct 2017 - Oct 2019 (2 years)

Managed Facebook and Google Ads campaigns with a ~5 Lakh budget, increasing ad reach by 78% through ongoing targeting and optimization. Built and grew social media presence through consistent content strategy and performance marketing execution.

Facebook Advertising Google Ads Performance Marketing Social Media Marketing Campaign Optimization Budget Management GA4

Digital Marketing Analyst

MiniOrange Inc

Jun 2024 - Present (2 years)

Drove SEO strategy for a cybersecurity product portfolio, improving Domain Authority by 8–10 points and increasing organic visibility for high-value keywords. Implemented AI search optimization (GEO/AEO) and technical SEO fixes to enhance crawlability and indexation, supporting A+ grade brand citations in major LLMs.

AEO GEO Technical SEO Google Search Console GPT 4 Claude Workflows Google Ads Meta Ads