Open to opportunities

Krishna kumar

@krishnakumar15

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GTM and digital marketing specialist driving demand generation, paid media performance, and automated sales funnels.

India

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What I'm looking for

I’m looking for a GTM or growth role where I can own demand generation and paid media end-to-end, pair HubSpot-driven marketing ops with AI automation, and measure success through MQL/SQL conversion and revenue forecasting.

I’m a GTM and digital marketing specialist focused on turning pipeline into measurable outcomes. I lead SDRs to keep leads actively pursued and advanced through the sales funnel.

In demand generation, I build end-to-end campaign management with rigorous follow-up automation. I work across inbound and outbound marketing strategy using tools like Lemlist, Instantly, Sales Navigator, Clay, Wiza, and AI native GTM processes (e.g., Claude) to establish repeatable demand generation systems.

I manage marketing operations with HubSpot CRM management, conversion reporting (conversion rates, MQLs, SQLs), and revenue forecasting for management. I also create dashboards and reports, plus implement app integrations to keep execution measurable and scalable.

On the paid side, I’ve managed advertising channels from start to finish across Google, Bing, and LinkedIn, experimenting with formats like document ads, thought leadership ads, dynamic product ads, Discovery ads, and Performance Max. I’ve consistently generated strong performance—such as 8X RoAS and sustained improvements like reducing CPL by more than 50%, and generating 5X ROI yearly and 50X in pipeline MoM.

Experience

Work history, roles, and key accomplishments

Current

GTM Specialist

Current

CloudEagle

Jun 2024 - Present (2 years 1 month)

Led SDRs and end-to-end campaign management to drive demand generation and ensure leads advance through the sales funnel. Managed HubSpot CRM reporting and conversion metrics (MQLs/SQLs) and supported inbound/outbound growth using tools including Lemlist, Instantly, Sales Navigator, Clay, and Wiza.

Current

Paid Ads Specialist

Current

CloudEagle

Nov 2023 - Present (2 years 8 months)

Managed paid advertising channels (Google, Bing, and LinkedIn) and ran experiments with different ad formats. Expanded PPC network using platforms like Reddit and Quora and reported strong performance (5X ROI annually and 50X pipeline MoM).

Paid Advertising Google Ads Bing Ads LinkedIn Ads PPC Ad Experiments Document Ads Quora Ads ROI Tracking Pipeline Reporting

Senior Manager - Digital Marketing

CasaOne

Jun 2019 - Sep 2023 (4 years 3 months)

Owned digital marketing performance and brand/business alignment, delivering strong ad results across Facebook and Google. Implemented dynamic product ads (via Facebook catalog manager), ran SMS marketing with Twilio and Attentive, and optimized CPL using experiments across ad formats and channels including Criteo and retailer sites.

Brand Management Business Alignment Facebook Ads Google Ads Dynamic Product Ads SMS Marketing Twilio Attentive Retailer Site Advertising Overstock Ads

Digital Marketing Executive

Tandem NZ

Jan 2018 - May 2019 (1 year 4 months)

Led and mentored a small team of interns to revamp an entire website within two months. Ran integrated digital marketing across Google and Facebook ads and other channels, and supported SEO/SEM performance for a client keyword.

Google Ads Facebook Ads Hotstar Ads

Marketing Team Lead

Zepo

Apr 2017 - Dec 2018 (1 year 8 months)

Built highly personalized email campaigns to maximize effectiveness of the email sales funnel and drove targeted social campaigns to increase brand visibility and engagement. Reported digital marketing P&L to the CEO and hired team members to scale the marketing function.

Email Campaigns Online Engagement Hiring Team Building Marketing Operations