Open to opportunities

kausalt vocab

@kausaltvocab

Message

I build and optimize Meta Ads funnels that reduce CPR and improve lead quality.

India

Message

What I'm looking for

I'm looking to own performance marketing campaigns where I can improve funnel efficiency, reduce CPR, strengthen audience strategy, and apply AI-powered workflows to creative, research, and campaign operations.

I've owned end-to-end Meta Ads campaigns at Trainer Goes Online, managing traffic acquisition, audience targeting, VSL optimization, and DM lead-nurturing funnels across B2C and B2B clients.

I reduced CPR by 40–70% on NRI campaigns by restructuring ICP messaging, audience segmentation, and DM funnel strategy. I also use ChatGPT and Claude to accelerate ad scripts, creative iteration, and audience persona research.

Across real estate, consumer research, and digital campaigns, I've built content calendars, go-to-market strategies, persuasive ad copy, and campaign creatives using Meta Ads Manager, Google Analytics, Microsoft Clarity, Canva, and Adobe Suite.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

Trainer Goes Online

Owned full-cycle Meta Ads campaign management across multiple client accounts, covering traffic acquisition, audience targeting, VSL optimization, and DM-based lead nurturing funnels. Reduced CPR by 40–70% on NRI campaigns by restructuring ICP messaging and audience segmentation.

Meta Ads Manager Google Analytics Microsoft Clarity ChatGpt Claude Prompt Engineering AI Workflow Design A B Testing Funnel Optimization Audience Targeting

Corporate Comms & Marketing Intern

Blue Star Limited

Conducted market research on residential AC demand across Tier 3–5 cities and developed a go-to-market strategy for semi-urban and rural markets. Designed an influencer marketing framework and formulated seasonal social media campaigns using AI-assisted trend analysis.

Market Research Go To Market Strategy Influencer Marketing Social Media Campaigns Trend Analysis

Digital Marketing Intern

Roku Digital Inc.

Managed Meta Ads campaigns across lead gen, brand awareness, and conversion, optimizing across multiple ad sets. Developed high-converting ad copy and designed ad creatives in Canva and Adobe Suite.

Meta Ads Lead Generation Brand Awareness Ad Copywriting Canva

Marketing Executive

Vaibhavlaxmi Developers

Managed digital campaigns across Instagram, Facebook, and LinkedIn for new project launches, improving engagement, brand visibility, and inbound lead generation. Built strategic content calendars with SEO-optimized copy and managed media relations for PR campaigns.