Sakshi Srivastava
@sakshisrivastava1
Versatile marketing professional with expertise in brand growth strategies.
What I'm looking for
I am a versatile marketing professional with over 5 years of experience driving brand growth, lead generation, and strategic campaigns. Currently, I lead marketing efforts for India and the Middle East at GMO GlobalSign, a cybersecurity MNC. My expertise lies in strategic planning, branding, account-based marketing (ABM), and marketing automation, with a proven track record across various sectors including Financial Services, EdTech, Transportation, and Consumer Goods.
At GMO GlobalSign, I successfully increased marketing qualified leads (MQLs) by 46.4% through targeted Google Ads and content marketing strategies. I developed and executed data-driven marketing strategies that enhanced brand awareness and customer acquisition in the cybersecurity industry. My role involves managing multi-channel campaigns, streamlining marketing automation processes, and leading a cross-functional team to drive global marketing initiatives. I am also passionate about corporate social responsibility, having founded GlobalSign India’s CSR Committee and launched impactful initiatives.
Previously, I served as Key Account Head at Envigo Ltd, where I drove significant account growth and secured key client renewals. My experience spans various roles in digital marketing, where I have honed my skills in data analysis, marketing strategy, and client relationship management. I am committed to leveraging my skills to create impactful marketing solutions that drive business success.
Experience
Work history, roles, and key accomplishments
Marketing Manager - India & Middle East
GMO GlobalSign
Jun 2023 - Present (3 years)
Increased Marketing Qualified Leads (MQLs) by 46.4% through targeted Google Ads, Account-Based Marketing (ABM), and content marketing. Successfully launched GlobalSign Cygnature, generating 142 MQLs in Q3 & Q4, with 67 converting into closed-won leads.
Key Account Head – Digital Marketing
ENVIGO LTD
Sep 2022 - Present (3 years 9 months)
Drove 66% year-over-year growth by identifying strategic marketing opportunities for key clients. Secured 9 key client renewals for 2023-24 and managed ₹1.2 Cr quarterly revenue via Zoho Books.
Account Manager – Digital Marketing
ENVIGO LTD
Jan 2022 - Present (4 years 5 months)
Managed 5 B2B & B2C accounts across India & Europe, generating ₹8L/month. Tracked performance metrics via Google Analytics & Data Studio for strategy evaluation.
Assistant Manager – Digital Marketing
DIGI VISTAR & DIGITIGI TECHNOLOGIES PVT LTD
Sep 2021 - Present (4 years 9 months)
Managed 5 key accounts, generating ₹11L annual revenue and created 14 client marketing proposals as the single point of contact. Promoted to Assistant Manager at Digi Vistar Technologies.
Sr. Digital Marketing Executive
DIGI VISTAR & DIGITIGI TECHNOLOGIES PVT LTD
Dec 2020 - Present (5 years 6 months)
Handled 19 BMW Dealership accounts for on-page and off-page SEO and website development. Coordinated with clients for redesigning the look and feel of all BMW Dealership websites.
Digital Marketing Executive
ALLIANCE WEB SOLUTIONS PVT LTD
May 2019 - Present (7 years 1 month)
Curated and published over 100 technical articles on the company website and on third-party outreach websites. Managed 11 social media and SEO client accounts.
Education
Degrees, certifications, and relevant coursework
Amity University, Noida
Master of Business Administration, International Business (Marketing)
Completed a Master of Business Administration with a specialization in International Business (Marketing). Gained expertise in global marketing strategies and business operations.
University of Delhi, Delhi
Bachelor of Arts (Hons), English Literature
Obtained a Bachelor of Arts with Honors in English Literature. Developed strong analytical, research, and communication skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
linkedin.com/in/sakshisri26Job categories
Skills
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