Sakshi SrivastavaSS
Open to opportunities

Sakshi Srivastava

@sakshisrivastava1

Versatile marketing professional with expertise in brand growth strategies.

India
Message

What I'm looking for

I am looking for a dynamic role in a forward-thinking company that values creativity and innovation, where I can contribute to impactful marketing strategies and drive brand growth.

I am a versatile marketing professional with over 5 years of experience driving brand growth, lead generation, and strategic campaigns. Currently, I lead marketing efforts for India and the Middle East at GMO GlobalSign, a cybersecurity MNC. My expertise lies in strategic planning, branding, account-based marketing (ABM), and marketing automation, with a proven track record across various sectors including Financial Services, EdTech, Transportation, and Consumer Goods.

At GMO GlobalSign, I successfully increased marketing qualified leads (MQLs) by 46.4% through targeted Google Ads and content marketing strategies. I developed and executed data-driven marketing strategies that enhanced brand awareness and customer acquisition in the cybersecurity industry. My role involves managing multi-channel campaigns, streamlining marketing automation processes, and leading a cross-functional team to drive global marketing initiatives. I am also passionate about corporate social responsibility, having founded GlobalSign India’s CSR Committee and launched impactful initiatives.

Previously, I served as Key Account Head at Envigo Ltd, where I drove significant account growth and secured key client renewals. My experience spans various roles in digital marketing, where I have honed my skills in data analysis, marketing strategy, and client relationship management. I am committed to leveraging my skills to create impactful marketing solutions that drive business success.

Experience

Work history, roles, and key accomplishments

GG
Current

Marketing Manager - India & Middle East

GMO GlobalSign

Jun 2023 - Present (2 years)

Increased Marketing Qualified Leads (MQLs) by 46.4% through targeted Google Ads, Account-Based Marketing (ABM), and content marketing. Successfully launched GlobalSign Cygnature, generating 142 MQLs in Q3 & Q4, with 67 converting into closed-won leads.

DL

Sr. Digital Marketing Executive

DIGI VISTAR & DIGITIGI TECHNOLOGIES PVT LTD

Dec 2020 - Present (4 years 6 months)

Handled 19 BMW Dealership accounts for on-page and off-page SEO and website development. Coordinated with clients for redesigning the look and feel of all BMW Dealership websites.

AL

Digital Marketing Executive

ALLIANCE WEB SOLUTIONS PVT LTD

May 2019 - Present (6 years 1 month)

Curated and published over 100 technical articles on the company website and on third-party outreach websites. Managed 11 social media and SEO client accounts.

Education

Degrees, certifications, and relevant coursework

Amity University, Noida logoAN

Amity University, Noida

Master of Business Administration, International Business (Marketing)

Completed a Master of Business Administration with a specialization in International Business (Marketing). Gained expertise in global marketing strategies and business operations.

University of Delhi, Delhi logoUD

University of Delhi, Delhi

Bachelor of Arts (Hons), English Literature

Obtained a Bachelor of Arts with Honors in English Literature. Developed strong analytical, research, and communication skills.

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