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AYANANSHU DAS

@ayananshudas

Message

I drive e-commerce growth through acquisition, retention, funnel optimization, and P&L ownership.

India

Message

What I'm looking for

I'm looking to lead growth and marketing strategy for e-commerce or quick-commerce businesses, owning acquisition, retention, customer funnels, P&L outcomes, and data-driven experimentation.

At Zepto, I lead growth strategy across acquisition, dormant-user reactivation, retention, promotions, product-led growth, CRM, and micro-cohort strategies. I optimize digital and CRM channels while owning new-user OPD, AOV, and GPPO targets.

Previously, I led retention and churn for Swiggy Instamart and growth strategy for Swiggy Mall. At Flipkart, I built and scaled Grocery private labels, growing FMCG GMV from 0.7 crore in 2019 to 46 crore in 2021 and launching 250 SKUs across 60 verticals.

Experience

Work history, roles, and key accomplishments

Current

Associate Director Growth Strategy

Current

Zepto

Dec 2024 - Present (1 year 9 months)

Leads customer acquisition, retention, and growth strategy, managing funnel governance, promotion engine, and CLM for quality acquisition. Drives data-driven segmentation, optimizes digital and CRM channels, and owns OPD, AOV, and GPPO targets.

Growth Strategy Customer Acquisition Retention Strategy Funnel Management CRM Data Analysis A B Testing CAC LTV Optimization Category Management Stakeholder Management

Senior Manager Growth

Swiggy

Oct 2023 - Dec 2024 (1 year 2 months)

Led retention and churn charter for Swiggy Instamart, crafted habit formation strategies, and managed growth strategy for Swiggy Mall. Oversaw in-app promotions, key metrics, and brand positioning.

Growth Strategy Retention Churn Management Customer Acquisition Brand Strategy In App Campaigns Funnel Management Event Marketing Social Media Marketing Promotional Strategy

Senior Customer Marketing Manager

Diageo

Nov 2022 - Sep 2023 (10 months)

Defined path to purchase for Upper Prestige Brands, designed campaigns for off-trade and on-trade channels, and facilitated brand launches. Maintained synergy between HO and regional teams and built digital-first marketing culture.

Customer Marketing Campaign Management Brand Strategy Experiential Marketing Digital Marketing Stakeholder Management

Senior Brand Manager

Flipkart

Jan 2020 - Nov 2022 (2 years 10 months)

Built and scaled private label portfolio in Grocery, managing NPD, P&L, GTM strategy, and branding. Collaborated with cross-functional teams, led brand marketing, and scaled FMCG portfolio from 3 to 100 products.

Brand Management New Product Development P&L management GTM Strategy Merchandising Category Management Marketing Strategy Stakeholder Management Data Analysis

Business Strategist

Havas Media

Sep 2018 - Dec 2019 (1 year 3 months)

Managed sales, business analysis, and strategy, from inquiry to closure, including pricing, negotiations, and documentation. Developed strategic solutions, client pitches, and RFPs, and collaborated with marketing for collaterals.

Sales Management Business Analysis Strategy Client Pitches RFP Account Management Market Research Competitive Analysis

Assistant System Engineer

Tata Consultancy Services

Sep 2018 - Dec 2019 (1 year 3 months)

Participated in SDLC phases including requirement gathering, analysis, development, and testing. Managed configuration and deployment, led non-production support, and handled defect analysis for a US wealth management firm.

SDLC Configuration Management Deployment Defect Analysis Client Communication Application Lifecycle Management Infosec