Susana Laari
@susanalaari
Sales development and client success professional driving lead generation, retention, and revenue growth.
GhanaWhat I'm looking for
I am a sales development and client success professional with 4+ years driving lead generation, outbound prospecting, and account growth.
I combine a sales-hunter mindset with a client-success approach, using Pipedrive, HubSpot, and Zoho to maintain high CRM accuracy and track pipelines for precise forecasting.
As an owner and operations manager, I built a portfolio of 100+ recurring clients, achieved a 98% retention rate, regularly booked 15+ qualified sales meetings per week, and reactivated dormant accounts for a 20% uplift in renewals.
In my current call center role I prospected over 80 calls daily, consistently exceeded KPIs, and prioritized first-contact resolution and high customer satisfaction; I bring a results-driven approach to collaborative, metrics-focused teams.
Experience
Work history, roles, and key accomplishments
Call Center Operator
Unateus
Jun 2025 - Present (4 months)
Prospected and qualified leads via 80+ outbound/inbound calls daily and maintained 500+ CRM records weekly with 99% accuracy, improving pipeline tracking. Consistently exceeded KPIs with 85% first-contact resolution and 95%+ customer satisfaction.
Owner & Operations Manager
Self-Employed
Jan 2021 - Jan 2025 (4 years)
Built and managed a portfolio of 100+ recurring client accounts achieving a 98% retention rate and boosted lead flow by 30% through email and WhatsApp outreach. Re-engaged dormant clients to drive a 20% reactivation rate and increased client lifetime value via cross-sells.
Compliance Officer
Ghana Revenue Authority
Jan 2018 - Present (7 years 9 months)
Qualified small business clients and guided onboarding via phone and email, improving compliance completion rates and ensuring smooth service adoption. Maintained detailed client documentation to support regulatory reporting and accurate tracking.
Education
Degrees, certifications, and relevant coursework
KTKwame Nkrumah University of Science and Technology
Master of Science, Planning, Monitoring and Evaluation
Completed an MSc in Planning, Monitoring and Evaluation at Kwame Nkrumah University of Science and Technology, graduating in 2024.
KTKwame Nkrumah University of Science and Technology
Bachelor of Science, Natural Resources Management
Completed a Bachelor of Science in Natural Resources Management at Kwame Nkrumah University of Science and Technology, graduating in 2020.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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