Open to opportunities

Surbhi Bohhra

@surbhibohhra

Influencer & PR marketing manager blending creative direction and data-driven storytelling to grow brands through high-impact campaigns.

India

Message

What I'm looking for

I’m looking for a brand-focused role where I can own influencer/PR strategy, lead cross-functional campaigns, and combine creativity with data-driven insights—especially across lifestyle and tech—within a fast-paced, growth-minded environment.

I’m a Marketing & PR professional specializing in influencer marketing, brand communication, and campaign strategy across lifestyle, fashion, tech, culture, and luxury. With 7+ years of experience, I lead end-to-end initiatives—from stakeholder management and data-driven optimization to compelling digital storytelling.

I was recognized as a NIFT Meritorious Student Award (Rank I) recipient and a Strategic and creative NIFT Extraordinary Service Award winner. In my recent roles, I’ve developed influencer calendars, managed budgets, and partnered with top creators and celebrities to drive measurable results, including a 2.6x sales spike in a single day.

I thrive on cross-functional collaboration—working with partners like Google and Meta, negotiating influencer and celebrity placements, and overseeing PR outreach, press coverage, and reporting. I’m equally hands-on with creative direction, content strategy, event planning, and performance marketing to ensure campaigns convert attention into outcomes.

Experience

Work history, roles, and key accomplishments

Current

MX Influencer Marketing Manager

Current

Samsung

Oct 2025 - Present (8 months)

Manage end-to-end lifestyle, fashion, and luxury influencer marketing and brand campaign strategy, including data handling and stakeholder management. Lead regional influencer campaigns and coordinate major launch events, partnering with Google and Meta on campaigns.

Influencer Marketing Campaign Strategy Digital Storytelling Stakeholder Management Content Creation Influencer Management Cross Functional Collaboration Data Analysis

Influencer & PR Marketing Manager

Hidesign

Sep 2023 - Sep 2025 (2 years)

Planned monthly and annual influencer and marketing calendars with budgets, leading PR and event initiatives that drove a 2.6x sales spike in a single day. Managed creators (including barter collaborations) and delivered 2.3x growth in campaign engagement through end-to-end influencer marketing and PR execution.

Influencer Marketing Budget Planning Creator Management Event Management Stakeholder Management Mall Partnerships Negotiation performance reporting

Marketing & Communications Manager

Speccart

Jan 2021 - Aug 2023 (2 years 7 months)

Oversaw content planning and scheduling and managed influencer marketing and public relations across digital touchpoints. Quantified campaign performance using data analytics and developed campaign copy and creative briefs, including LinkedIn content management for the brand and CEO.

Marketing Communications Content Planning Influencer Marketing Public Relations Data & Analytics Copywriting Content Strategy Performance Marketing

Shoe Master Marketing Specialist

United Colors of Benetton

Jan 2020 - Dec 2020 (11 months)

Provided creative and styling support for AW 2020, including photography-related work and event readiness. Managed trade show activities and supported fashion show operations, alongside market research and SWOT/competitor analysis.

Fashion Styling Creative Direction Trade Show Management event support Market Research Photography Support Brand Communications

Design & Merchandising

Triburg Consultants Pvt Ltd

Jun 2018 - Present (8 years)

Supported the design process for fashion and lifestyle accessories, home decor, and leather goods, including sampling and product development. Conducted product photoshoots and worked with international retail clients across merchandising and development activities.

Design & Merchandising Product Development Product Photography Accessories & Leather Goods