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Shipra Mohanty

@shipramohanty

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Influencer Marketing Specialist with expertise in content strategy.

India

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What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, allowing me to drive impactful marketing strategies and enhance brand visibility.

I am an Influencer Marketing Specialist with a strong background in brand PR and communications, particularly within the Fashion and Beauty industry. With over five years of experience, I have honed my skills in influencer networking, ROI optimization, and campaign effectiveness. My role at Fashor Lifestyles Pvt Ltd allows me to spearhead brand communications, ensuring consistent messaging across platforms while managing multiple PR agencies and partnerships.

Throughout my career, I have successfully sourced and onboarded influencers, negotiated cost-efficient deals, and implemented innovative content strategies that drive engagement. My previous roles have equipped me with a robust understanding of social media management, performance tracking, and community engagement, enabling me to foster meaningful interactions and enhance brand loyalty. I am passionate about leveraging cutting-edge trends in branded content to elevate brand presence and achieve strategic objectives.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Specialist

Current

Fashor Lifestyles Pvt Ltd

Jun 2023 - Present (1 year 11 months)

As an Influencer Marketing Specialist, I lead brand PR and communications, manage influencer marketing agencies, and optimize ROI through effective negotiations. I also oversee influencer onboarding and execute social media optimization strategies to enhance brand presence.

Influencer Marketing PR ROI Optimization Campaign Management Negotiation Content Strategy Agency Community Engagement Performance Tracking

Influencer Operations Manager

Maverick Digital Tech Pvt Ltd

Jul 2022 - May 2023 (10 months)

Managed influencer acquisitions and onboarding, generated content ideas for campaigns, and maintained influencer relationships. Focused on achieving higher ROI through effective negotiations and content planning.

Content Planning Community Management ROI Optimization Campaign Execution Team Coordination Relationship Management Negotiation

Social Media and Influencer Marketing Manager

House of Babas Internet Pvt Ltd

Mar 2021 - Nov 2021 (8 months)

Led social media strategy and managed a team to create engaging content. Championed community management and collaborated with cross-functional teams to ensure cohesive brand messaging.

Social Media Management Team Leadership Content Creation Community Management Strategic Planning Cross Functional Collaboration

Influencer Marketing Manager

Bigphi Technologies Pvt Ltd

Sep 2019 - Sep 2020 (1 year)

Cultivated a strong influencer network and managed social media profiles to drive engagement and sales. Executed successful sales campaigns and collaborated with creative teams for marketing initiatives.

Influencer Networking Social Media Management Campaigns Customer Engagement Co Marketing Lead Generation

Assistant Manager, Audit

Vedanta Aluminium Pvt Ltd

Jan 2013 - Oct 2016 (3 years 9 months)

Evaluated daily metal production quality and generated analysis reports. Supervised MIS reporting and organized audits, ensuring operational benchmarks were met across various departments.

Reporting Audit Management Compliance Data Analysis

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology, Delhi

Executive Certification, Brand Management

2024 - 2025

Executive Programme in Brand Management focusing on advanced strategies in brand development and management, enhancing skills for effective brand communication and market positioning.

O P Jindal Institute of Technology

B.Tech., Metallurgical Engineering

2008 - 2012

Bachelor of Technology in Metallurgical Engineering, covering the principles of metallurgy, materials science, and engineering applications in the industry.