Sunanda Pokhriyal
@sunandapokhriyal
I build social-first campaigns and creator ecosystems for global brands across India and APAC.
IndiaWhat I'm looking for
At Dentsu Webchutney, I lead a 10+ member integrated account and production team delivering always-on social, multi-channel campaigns, and digital brand building for LinkedIn, Phillip Morris, Tanishq, Titan IRTH, and Google.
I turn complex brand and product narratives into culturally resonant, platform-native work across YouTube, Instagram, LinkedIn, and short-form platforms. My work spans strategy, production, creator partnerships, budgets, vendor negotiations, legal processes, and campaign optimisation.
For LinkedIn India, I led end-to-end production for Paathshala and Bollywood projects and developed a comedy-led creator campaign for Learning & Talent Solutions. I also translated PMI's high-stakes on-ground assessment into a Microsoft Teams programme for 100+ participants across Canada and other regions.
Previously at Media Monks, I led digital strategy and production for Britannia, HP, FnP, and Wikipedia. My campaigns have earned recognition including Smarties, IMA, and Kyoorius Creative Awards.
Experience
Work history, roles, and key accomplishments
Account Director
Media Monks
Mar 2022 - Mar 2023 (1 year)
Led advertising strategy, production management, and multi-brand account leadership across top-tier clients, managing budgets, negotiating contracts, and coordinating cross-disciplinary teams.
Brand Manager
Baazi Games
Feb 2019 - Feb 2022 (3 years)
Managed brand strategy and marketing initiatives for Baazi Games.
Senior Brand Strategist
Repindia
Nov 2016 - Nov 2018 (2 years)
Developed brand strategies and led strategic initiatives for clients.
Social Media Manager
The Small Inc
Mar 2015 - Nov 2016 (1 year 8 months)
Managed social media presence and content strategy for clients.
Social Media Strategist
Repindia
Jan 2014 - Mar 2015 (1 year 2 months)
Developed and executed social media strategies for clients.
Social Media Executive
Sirez Infosystems
Jun 2012 - Jan 2014 (1 year 7 months)
Executed social media campaigns and managed online presence.
Education
Degrees, certifications, and relevant coursework
Amity University
Advertising and Marketing Management, Advertising and Marketing Management
Studied Advertising and Marketing Management at Amity University.
Delhi University
Bachelor of Arts (Hons), English
Pursued a Bachelor of Arts (Hons) in English at Delhi University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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