At Insomniacs, I led brand-building, digital and social mandates for real estate clients including NCC Urban and DivyaSree Group. I built project identities and campaign IPs from project USPs and buyer insights, and introduced AI-led campaigns to improve asset turnaround and lead-generation performance.
At JetSynthesys, I drove 9.4M+ Instagram views and a 997.3% lift in Facebook link conversions through social strategy for gaming and digital brands. I also delivered 20K+ content assets using AI and process automation.
At Moksha Media Group, I won mandates for Dr. Reddy's, Menarini Group and Aerome through researched pitches, and helped deliver a 25% uplift in lead generation through integrated campaigns. Across my work, I've led integrated communications, social and digital programmes, media and influencer relations, and new-business pitches.
