Open to opportunities

Payal Saxena

@payalsaxena

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Senior Social Media & Digital Strategy leader driving brand growth and engagement.

India

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What I'm looking for

I seek a senior role leading social and digital strategy where I can drive brand growth through creative, data-led campaigns, mentor cross-functional teams, and deliver measurable engagement and conversion outcomes.

I am a results-driven senior social media strategist with 9+ years of experience building digital brand presence across FMCG, consumer electronics, fintech, and B2B sectors. I specialize in brand positioning, content and creative strategy, audience insights, and community-led storytelling that deliver measurable engagement lifts, improved brand equity, and sales conversions.

My work includes award-winning campaigns such as Brand Equity’s Best Social Media Content Campaign (2023) and high-impact activations for Neutrogena, Philips, Johnson's Baby, Flipkart Stories, and Schneider Electric, achieving notable KPIs (20–40% engagement growth, viral video reach, and retailer adoption). I combine low-cost production hacks, influencer partnerships, and data-driven analytics to consistently drive campaign innovation and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Manager

Current

Magnon Designory

Apr 2022 - Present (3 years 9 months)

Lead social and digital strategy for marquee FMCG, consumer electronics and B2B brands, delivering campaign-driven engagement lifts (20–43%), increased conversions and retailer adoption through low-cost creative production and community-led storytelling.

Social Media Strategy Content Strategy Campaign Management Influencer Marketing Community Engagement Social Analytics Creative Production

Team Lead - Social Media

Solomo Media Pvt. Ltd.

Apr 2020 - Mar 2022 (1 year 11 months)

Directed social media strategy and influencer/partnership programs for consumer brands, driving 25% uplift in digital engagement for Sonalika and generating 500K+ UGC tags with record organic reach during COVID.

Influencer Partnerships Performance Tracking Stakeholder Management

Senior Manager - Social Media

digilantern

Nov 2019 - Mar 2020 (4 months)

Developed content calendars and digital campaigns for healthcare and consumer clients, increasing brand awareness and engagement through targeted paid promotions and contests within three months.

Content Strategy Paid Social Facebook Ads Campaign Execution Creative Development Audience Targeting Performance Optimization

Senior Manager - Social Media

CREATIVFISH

Jun 2018 - Sep 2019 (1 year 3 months)

Led end-to-end social strategy for lifestyle and entertainment brands, driving ticket sales and lead generation via integrated social ad campaigns and influencer partnerships that improved event conversions.

Influencer Marketing Community Growth Facebook Instagram Twitter

Digital Marketing Specialist

Freelancer

Feb 2016 - Jun 2018 (2 years 4 months)

Executed multi-channel digital campaigns for SMEs and startups using Google Ads and Facebook Ads, generating initial sales for Flavarich Spices within 1.5 months and enabling retail entry in Mumbai and Pune within four months.

Google Ads Facebook Ads Lead Generation Client Onboarding

Team Lead - Quality

Sutherland Mortgage Services

Apr 2013 - May 2018 (5 years 1 month)

Supervised quality control for U.S. mortgage processes, improving compliance accuracy and reducing rework by 15% through process monitoring and data-driven reporting dashboards.

Quality Assurance Process Improvement & Compliance Data Reporting Dashboarding Team Leadership Performance Metrics Root Cause Analysis

Privilege Banker

ICICI Bank Ltd.

Apr 2011 - Mar 2013 (1 year 11 months)

Managed HNI client relationships with personalized financial advisory and cross-selling, contributing to portfolio growth and high-touch client servicing.

Relationship Management Financial Advisory Cross Selling Client Servicing Portfolio Management Sales Customer Experience Banking Operations

Savings Account Unit Manager

ICICI Bank Ltd.

Apr 2008 - Mar 2011 (2 years 11 months)

Oversaw acquisition and servicing of savings accounts, improving customer onboarding efficiency and operational workflows.

Customer Onboarding Process Optimization Customer Service Operations Management Team Coordination KPI Tracking

Web Trade Account Executive

ICICI Bank Ltd.

Apr 2007 - Mar 2008 (11 months)

Handled digital account opening and trading services, contributing to early digital banking adoption and customer support for trading products.

Digital Account Opening Customer Support Digital Banking Product Education Troubleshooting Sales Support

Education

Degrees, certifications, and relevant coursework

Singhania Institute of Management

Postgraduate Diploma in Business Management, Marketing & Finance

2005 - 2007

Grade: 74%

Postgraduate Diploma in Business Management specializing in Marketing and Finance with coursework in Marketing Strategy, Consumer Behavior, Brand Management, and Corporate Finance.