Krunal Bhatt

Leading a brand cluster worth INR 8+ CR, overseeing P&Ls, business models, and new revenue streams. Grew existing client portfolio by 2X and orchestrated operations on Pernod Ricard's BIO brands.

Spearheaded the multi-award-winning campaign 'Vi-Dabbawala' in 2023 and led the core launch team for Brand Vi, the world's largest telecom merger. Oversaw the biggest audience migration project on Meta, redirecting over 20 million fans.

Defined operating models for digital video production, content, and influencer marketing, resulting in 20% revenue growth. Conceptualized one of India's biggest IPL social media contests with 40 million average participation.

Led digital performance and brand communication for Tata Play, resulting in 10% additional revenue growth. Spearheaded Vodafone's app and web communications, leading to a 2X increase in app usage post re-launch.

Managed key accounts including Vodafone, Tata Play, and Pernod Ricard. Led tech innovations to increase brand love and contributed to significant revenue growth for the organization.

Led the PVBU account for Tata Motors, tracking revenue and projections quarterly. Handled crisis situations, played an active role in new business development, and coordinated with vendors and partner agencies.

Managed the Tata Motors account, front-facing the client as the escalation point for strategy and communication planning. Gauged digital media campaign effectiveness and analyzed data to decide the way forward.

Provided digital media consulting services, leveraging expertise in digital marketing and media planning.

Handled client servicing responsibilities, supporting account management and client relationships.

Provided social media consulting and media planning services, contributing to advertising and marketing strategies.

MBA in Advertising and Public Relations from International Institute of Professional Studies, DAVV, Indore, from 2009 to 2011.

B.Sc. in BioTechnology from DAVV, Indore, from 2006 to 2009.