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Sumaiya Siddiqui

@sumaiyasiddiqui

Senior PPC specialist driving ROI through data-driven Google Ads management.

India
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What I'm looking for

I seek a performance-driven marketing role where I can manage and optimise paid search campaigns, improve ROI, and contribute to a collaborative growth-focused team.

I am a senior paid media specialist with extensive hands-on experience managing Google Ads accounts for high-budget clients across EMEA, AMER and APAC regions. I focus on performance optimisation, campaign setup, bidding strategy and content that drives measurable sales and ROI.

At Simcorner I currently manage the in-house Google Ads account targeting the UK market, optimising campaigns to increase sales and return on ad spend. Previously I supported enterprise clients including Samsung, Papa John’s and Audi while at Google Operations Center and Cognizant.

My background includes direct client-facing optimisation for North American small businesses, helping them create campaigns, review performance and improve ROI. I pair technical skills like keyword planning and bidding placement with strong attention to detail and content writing for ads and websites.

I bring a collaborative, results-oriented approach and seek roles where I can apply my PPC expertise to scale acquisition, improve efficiency and contribute to growth-focused marketing teams.

Experience

Work history, roles, and key accomplishments

MB

Policy Renewal Advisor

Max Bupa

Nov 2014 - Aug 2016 (1 year 9 months)

Managed health policy renewals as part of first-party collections, improving retention and ensuring timely renewals for existing customers.

Education

Degrees, certifications, and relevant coursework

AU

Arni University

Bachelor of Arts (Honors), English

Completed a Bachelor of Arts (Honors) in English with coursework in literature and language studies.

C.B.S.E. Board logoCB

C.B.S.E. Board

Intermediate, General (Intermediate)

Completed intermediate-level (senior secondary) education under the Central Board of Secondary Education curriculum.

HB

H.B.S.E. Board

High School, General (High School)

Completed high school education under the Haryana Board of School Education curriculum.

Tech stack

Software and tools used professionally

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Sumaiya Siddiqui - Senior Paid Media Specialist - Simcorner | Himalayas