Sumaiya Siddiqui
@sumaiyasiddiqui
Senior PPC specialist driving ROI through data-driven Google Ads management.
IndiaWhat I'm looking for
I am a senior paid media specialist with extensive hands-on experience managing Google Ads accounts for high-budget clients across EMEA, AMER and APAC regions. I focus on performance optimisation, campaign setup, bidding strategy and content that drives measurable sales and ROI.
At Simcorner I currently manage the in-house Google Ads account targeting the UK market, optimising campaigns to increase sales and return on ad spend. Previously I supported enterprise clients including Samsung, Papa John’s and Audi while at Google Operations Center and Cognizant.
My background includes direct client-facing optimisation for North American small businesses, helping them create campaigns, review performance and improve ROI. I pair technical skills like keyword planning and bidding placement with strong attention to detail and content writing for ads and websites.
I bring a collaborative, results-oriented approach and seek roles where I can apply my PPC expertise to scale acquisition, improve efficiency and contribute to growth-focused marketing teams.
Experience
Work history, roles, and key accomplishments
SISenior Paid Media Specialist
Simcorner
Jan 2025 - Present (9 months)
Manage and optimise Google Ads for Simcorner's in-house marketing, driving increased sales and ROI in the UK market.
Digital Media Senior Associate
Google Operations Center
May 2022 - Jun 2024 (2 years 1 month)
Managed performance and search network content for high-budget EMEA and AMER accounts (Samsung, Papa John’s, Audi), optimising campaigns to meet regional KPIs.
COManaged performance and search network content for large-scale business accounts across EMEA and AMER, providing campaign optimisation and reporting.
WGProvided virtual Google Ads optimisation consultancy to North American small-business clients, creating campaigns and advising to maximise ROI.
Collections Executive
Eli Global
Jan 2017 - Jan 2018 (1 year)
Handled third-party debt collection for Walmart Canada, ensuring timely recovery and maintaining compliance with collection processes.
Policy Renewal Advisor
Max Bupa
Nov 2014 - Aug 2016 (1 year 9 months)
Managed health policy renewals as part of first-party collections, improving retention and ensuring timely renewals for existing customers.
Education
Degrees, certifications, and relevant coursework
Arni University
Bachelor of Arts (Honors), English
Completed a Bachelor of Arts (Honors) in English with coursework in literature and language studies.
CBC.B.S.E. Board
Intermediate, General (Intermediate)
Completed intermediate-level (senior secondary) education under the Central Board of Secondary Education curriculum.
H.B.S.E. Board
High School, General (High School)
Completed high school education under the Haryana Board of School Education curriculum.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Interested in hiring Sumaiya?
You can contact Sumaiya and 90k+ other talented remote workers on Himalayas.
Message SumaiyaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
