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Ratnam Kumari

@ratnamkumari

Google Ads specialist at Accenture who improved ROAS and CPA for international e-commerce advertisers through campaign and feed optimization.

India

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What I'm looking for

I’m looking for senior paid media roles with global e-commerce brands and agencies.

At Accenture, I managed Search, Shopping, Performance Max, Display, and YouTube campaigns for e-commerce advertisers in the US, UK, and Australia. I improved ROAS and CPA on underperforming accounts through search-term pruning, bid strategy changes, budget reallocation, and audience refinement.

I also resolved Merchant Center feed issues and built GA4 and Looker Studio reporting for performance reviews. At Accenture, I audited conversion tracking in GTM and GA4 and fixed errors that distorted reported performance.

At Cognizant, I created and optimized Google Ads campaigns and managed Merchant Center feeds, including product attributes and disapprovals. Since March 2025, I’ve completed the Digital Marketing Master Certification with AI at IIM SKILLS and managed paid campaigns and digital marketing for a few small businesses on an informal basis.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Upskilling & Independent Campaign Work

Current

Self Employed

Mar 2025 - Present (1 year 8 months)

Completed Digital Marketing Master Certification with AI at IIM SKILLS and managed paid campaigns for small businesses on an informal basis.

Meta Ads SEO WordPress Social Media Email Marketing AI Tools Google Ads

Senior Analyst, Google Ads & Performance Marketing

Accenture

Sep 2022 - Mar 2025 (2 years 6 months)

Managed Search, Shopping, Performance Max, Display and YouTube campaigns across multiple international e-commerce advertisers. Improved ROAS and CPA through search-term pruning, bid strategy changes, budget reallocation and audience refinement.

Google Ads Search

Shopping

Performance Max Display YouTube

Merchant Center

GA4 Looker GTM ROAS CPA Budget Management Audience Targeting

Senior Associate, Google Ads, Merchant Center & Promotions

Cognizant

Feb 2020 - Sep 2022 (2 years 7 months)

Created and optimized Google Ads campaigns across Search, Display and YouTube for multiple advertiser accounts. Managed Merchant Center feeds, mapping and attributes, resolving disapprovals and policy warnings.

Google Ads Search Display YouTube

Merchant Center

Feed Optimization

Promotion Campaign Management

Debt Collector

Midland Credit Management India

Jan 2018 - Feb 2020 (2 years 1 month)

Worked as a Debt Collector at Midland Credit Management India.

Technical Support Executive

Quatrro Global Services

Jun 2017 - Jan 2018 (7 months)

Worked as a Technical Support Executive at Quatrro Global Services.

Education

Degrees, certifications, and relevant coursework

Sachdeva Institute of Management and Technology

Bachelor of Computer Applications, Computer Applications

Bachelor of Computer Applications (BCA) degree from Sachdeva Institute of Management and Technology.

IIM SKILLS

Digital Marketing Master Certification with AI, Digital Marketing

Completed the Digital Marketing Master Certification with AI, including practical assignments across Meta Ads, SEO, WordPress, social media, email marketing, and AI tools.