Sujit Bedi

Led multi-country go-to-market and distributor expansion strategy across APAC & MEA, holding regional revenue accountability and strengthening partner governance. Delivered 110% of FY25 Q4 and 160% of FY26 Q1 APAC regional revenue targets.

Directed regional marketing strategy across APAC, Canada, and global energy segments for professional services and SaaS, generating 200%+ lead growth through integrated omnichannel campaigns. Orchestrated marketing budget and full lead lifecycle in Salesforce, improving conversion through sales alignment.

Served as primary liaison with distributors while supporting transition toward direct operations in Japan. Launched products, led KOL engagement, and delivered integrated marketing programs, managing website and localized content in alignment with global brand and regulatory standards.

Led a 15-person team with accountability for portfolio revenue, margin, and commercialization across Japan. Oversaw supplier relationships across China, Southeast Asia, and Israel, ensuring cost, quality, and supply alignment, and improved team performance through structured leadership frameworks.

Developed market growth strategies across Japan and APAC, building partnerships with governments and healthcare institutions. Achieved ~10% YoY growth in Japan and up to ~30% across APAC, contributing to first university and public hospital accreditations in Japan.

Led GTM strategy and distributor expansion across Japan, South Korea, and Taiwan, managing a ~$65M business and driving 15–20% YoY growth. Developed a five-year Japan direct-entry strategic plan and represented CAH in post-M&A integration following acquisition of Cordis.

Managed global respiratory portfolio exceeding $45M revenue with responsibility for product strategy and commercialization. Led cross-functional teams across marketing, R&D, regulatory, and operations, driving pricing and lifecycle strategies to improve profitability.

Led APAC product marketing strategy supporting distributor-led growth and regional expansion. Managed distributor relationships for hospital products across Australia and New Zealand, and contributed to revenue growth from ~$6.5M to ~$14.8M.

Pursuing a Certificate in Business Sustainability Management, with an expected completion in January 2026.

Earned an MBA in International Business with a focus on Marketing and Strategy.

Earned a Bachelor of Science in Cell and Developmental Biology.