At MariaDB, I rebuilt the content strategy around modern editorial operations and restructured core web content for large language models, traditional SEO, and human readers. I also designed an editorial workflow in Jira and championed LLM-optimization training.
At Ocient, I built the company’s first structured go-to-market engine for feature releases, with repeatable messaging, sales enablement, and launch discipline. Targeted messaging and battlecards helped achieve 25% faster deal closure, while my white papers and customer programs shifted conversations toward business outcomes.
At Vertica (OpenText), I managed a team of eight product marketing professionals and built sales narratives and positioning that contributed to a $100M+ pipeline. Earlier, at Cambridge Semantics, I defined a new market category for knowledge-graph analytics and helped secure analyst coverage. I’m also the published author of The Data Governance Imperative and a frequent industry speaker.
