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Scott White

@scottwhite

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I drive B2B SaaS product positioning, launches, and sales enablement for developer and enterprise technology products.

United States

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What I'm looking for

I'm looking to focus on go-to-market execution for B2B SaaS, partnering with product, sales, and engineering teams on positioning, launches, messaging, and sales enablement.

I've driven go-to-market work for Jira Software DevOps at Atlassian, including feature launches, messaging, and content that helped triple the DevOps community to more than 1,450 members.

At Aha!, I launched Aha! Create and built its initial positioning and messaging. I also led product marketing for integrated payments at Vantiv, supporting launches including American Express OptBlue, EMV chip cards, and Omnishield Assure.

As founder of Hewn Marketing, I advised more than 15 B2B SaaS clients on positioning, buyer personas, customer research, competitive analysis, and multi-channel content. I'm focused on practical go-to-market execution for B2B SaaS products.

Experience

Work history, roles, and key accomplishments

Senior Product Marketing Manager

Captura

Jan 2025 - Aug 2025 (7 months)

Owned core product marketing functions including positioning, messaging, launch coordination, and sales enablement for school photography software.

Product Marketing Positioning Messaging Launch Coordination Sales Enablement

Product Marketing Manager

Atlassian

Dec 2022 - Dec 2024 (2 years)

Managed DevOps feature launches for Jira Software, working with product management and developer evangelism teams to craft messaging and GTM plans. Created webinars, community posts, press releases, social media, and website content, and contributed to Atlassian's 2024 Gartner DevOps Platforms Magic Quadrant submission.

Product Marketing Go To Market Strategy DevOps Jira Content Creation Webinars Community Management Magic Quadrant

Senior Product Marketing Manager

Aha!

Dec 2021 - Nov 2022 (11 months)

Managed the initial launch of Aha! Create, a note-taking and whiteboard tool for product builders. Created initial positioning and messaging, and developed webpages, blogs, and social media for new feature releases.

Product Marketing Positioning Messaging Product Launch Content Development Social Media

Founder, Product Marketing Strategist & Content Developer

Hewn Marketing

Nov 2017 - Nov 2021 (4 years)

Founded and operated a B2B SaaS product marketing consultancy, advising 15+ clients across cybersecurity, DevOps, digital adoption, and hospitality tech. Developed positioning strategy, messaging, buyer personas, and content, and delivered competitive landscape research.

Product Marketing Positioning Messaging Customer Personas Content Development Competitive Analysis Customer Research User Testing

Product Marketing Manager

Vantiv

Jul 2015 - Apr 2017 (1 year 9 months)

Managed product marketing and positioning for the Integrated Payments Division, including chip cards, data analytics, and security tools. Led GTM for American Express OptBlue rollout, EMV chip cards, and Vantiv Omnishield Assure, and wrote sales training materials.

Product Marketing Positioning Go To Market Strategy Payments EMV Technology Sales Enablement Training

Co-Owner, Product Marketing Manager

SWdigital

Jan 2015 - Sep 2015 (8 months)

Communicated product market positioning with national organizations and developed company brands and campaigns through high-quality video content.

Product Marketing Brand Development Video Content Campaigns

Program Manager

Revolv

Jun 2013 - Nov 2014 (1 year 5 months)

Joined a cross-functional startup team prior to the Google/Nest acquisition. Conducted primary and secondary market research and trade show strategy to identify partnership opportunities and competitive intelligence.

Market Research Competitive Intelligence Trade Fair Strategy Partnerships

Product Marketing Manager

Lumenergi, Inc.

Jul 2011 - Mar 2013 (1 year 8 months)

Worked with engineering and sales teams on internal and external positioning and technical content for commercial lighting product lines. Built trade show booths, product demos, marketing collateral, and quoting tools.

Product Marketing Positioning Technical Content Trade Shows Demos Sales Tools

Education

Degrees, certifications, and relevant coursework

Stanford University

Master of Science, Management Science & Engineering

Activities and societies: NSF Graduate Research Fellow; organized a peer-led course adapting Stanford's design-for-extreme-affordability principles; organized a campus speaker event and hackathon on renewable energy.

Master of Science in Management Science & Engineering with a concentration in Technology Marketing & Product Strategy. NSF Graduate Research Fellow on ARPA-E-funded research in computational and behavioral economics modeling.

University of Rochester

Bachelor of Science, Biomedical Engineering

Bachelor of Science in Biomedical Engineering with an Electrical Engineering minor. Conducted undergraduate computational modeling research in high-intensity focused ultrasound and oculomotor saccade rhythm modeling.