Marcel Camuri
@marcelcamuri
Head of Digital Marketing and SEO driving organic growth, revenue, and high-performing digital teams.
What I'm looking for
I am a Digital Marketing and SEO leader with extensive experience boosting organic traffic and revenue across B2B, B2C and travel sectors. I design and execute data-driven SEO, PPC and website strategies, achieving measurable results like a 192% revenue increase from organic for a travel client and large uplifts for retail clients.
I lead and mentor digital teams, coordinate cross-functional stakeholders and manage multi-channel campaigns using tools such as GA4, Google Ads, SEMrush and AHrefs. I combine analytical rigour with practical execution—website, UX and email—embracing AI SEO and generative optimisation to deliver sustained growth.
Experience
Work history, roles, and key accomplishments
Head of Digital Marketing
Barnardos Ireland
Jul 2024 - Apr 2025 (9 months)
Developed and executed a comprehensive digital communications strategy, led web, SEO, Google Ads and digital fundraising efforts, and increased organic users by 60.7%.
Head of Digital
Vision Branding
Feb 2023 - Aug 2023 (6 months)
Led digital growth initiatives that increased VibebyVision.com new users by 325% via paid search and 644% via organic channels through combined SEO and paid strategies.
E-commerce Manager
Pestle & Mortar
Nov 2022 - Feb 2023 (3 months)
Directed online activity across B2B, B2C and Amazon channels to improve traffic acquisition, increase sales and enhance conversion rates.
Head of SEO
Campsited
Jun 2021 - Feb 2022 (8 months)
Implemented SEO strategies that drove a 192% increase in revenue from organic traffic by optimizing on-page, technical, and content initiatives.
E-commerce Manager
The Run Hub
Feb 2021 - Apr 2021 (2 months)
Contracted to guide the digital marketing executive and elevate marketplace brand profile, improving visibility and brand recognition.
SEO Manager
City Wonders
Mar 2019 - Apr 2020 (1 year 1 month)
Created and executed SEO programs including keyword strategy, on-page and off-page optimization to grow organic traffic and engagement across markets.
E-commerce Manager
AJ Products
Dec 2016 - Dec 2018 (2 years)
Managed a ~€500K annual marketing budget and led multi-channel campaigns (SEO, PPC, email, social) that contributed to a 70% increase in organic revenue.
E-commerce Executive
Mothercare plc
Aug 2014 - Dec 2016 (2 years 4 months)
Managed digital campaigns and platforms contributing to a 30% revenue increase and 45% growth in organic traffic through targeted paid and organic initiatives.
Education
Degrees, certifications, and relevant coursework
University of Maryland
Certificate, Digital Marketing
2025 - 2025
Completed an Advanced Digital Marketing short course covering contemporary digital marketing strategies and tools.
ECM College
Certificate in Business Studies & Marketing, Business Studies & Marketing
2012 - 2013
Completed a Certificate in Business Studies and Marketing focused on business fundamentals and marketing principles.
Marketing de Busca
Certificate, Search Engine Optimisation
2011 - 2011
Completed a Search Engine Optimisation (SEO) course focused on search marketing techniques and best practices.
UNIP - Universidade Paulista
Third-level Certification in Web Design, Web Design
2006 - 2007
Completed a third-level certification in Web Design covering web development, design principles, and related technologies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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