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Marcel Camuri

@marcelcamuri

Head of Digital Marketing and SEO driving organic growth, revenue, and high-performing digital teams.

Ireland
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What I'm looking for

I seek a leadership role where I can drive data-led SEO and digital strategies, mentor teams, and deliver measurable organic growth and revenue.

I am a Digital Marketing and SEO leader with extensive experience boosting organic traffic and revenue across B2B, B2C and travel sectors. I design and execute data-driven SEO, PPC and website strategies, achieving measurable results like a 192% revenue increase from organic for a travel client and large uplifts for retail clients.

I lead and mentor digital teams, coordinate cross-functional stakeholders and manage multi-channel campaigns using tools such as GA4, Google Ads, SEMrush and AHrefs. I combine analytical rigour with practical execution—website, UX and email—embracing AI SEO and generative optimisation to deliver sustained growth.

Experience

Work history, roles, and key accomplishments

FR
Current

SEO & Web Designer (Freelancer)

Freelance

Jan 2008 - Present (17 years 9 months)

Provide SEO, AI SEO, web design and performance marketing services across sectors (B2C, Retail, Manufacturing, Travel), delivering measurable traffic and revenue gains.

PM

E-commerce Manager

Pestle & Mortar

Nov 2022 - Feb 2023 (3 months)

Directed online activity across B2B, B2C and Amazon channels to improve traffic acquisition, increase sales and enhance conversion rates.

Education

Degrees, certifications, and relevant coursework

University of Maryland logoUM

University of Maryland

Certificate, Digital Marketing

2025 - 2025

Completed an Advanced Digital Marketing short course covering contemporary digital marketing strategies and tools.

EC

ECM College

Certificate in Business Studies & Marketing, Business Studies & Marketing

2012 - 2013

Completed a Certificate in Business Studies and Marketing focused on business fundamentals and marketing principles.

MB

Marketing de Busca

Certificate, Search Engine Optimisation

2011 - 2011

Completed a Search Engine Optimisation (SEO) course focused on search marketing techniques and best practices.

UNIP - Universidade Paulista logoUP

UNIP - Universidade Paulista

Third-level Certification in Web Design, Web Design

2006 - 2007

Completed a third-level certification in Web Design covering web development, design principles, and related technologies.

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Marcel Camuri - SEO & Web Designer (Freelancer) - Freelance | Himalayas