Steven Harrison

Managed up to 10 client accounts simultaneously as the hands-on strategist responsible for paid-media execution, onboarding, campaign planning, measurement, reporting, creative development, and optimization. Increased B2B SaaS pipeline by scaling quarterly qualified leads 8x, from 12 to 96, then to 201 the following quarter, producing 157 completed sales through full-funnel demand generation and p

Directed full-funnel demand-generation strategy, media investment, agency execution, and optimization across a 12-brand portfolio, increasing lead volume 28% and sales volume 15%. Increased ROI 38% over the fiscal year by reallocating paid-media investment toward higher-performing channels, audiences, markets, and campaigns.

Increased homeowner leads 46% and lead value 62% through a $250K-per-quarter multichannel program spanning Google Search, Microsoft Ads, Meta, YouTube/video, display, OTT/CTV, native, programmatic, and remarketing. Increased comparable campaign revenue from approximately $375K to $897K by optimizing media allocation, audience targeting, geographic strategy, creative, and full-funnel performance.

Increased email marketing open rates 43% by improving campaign strategy and execution. Improved client website and advertising performance through digital audits, analytics, search recommendations, and coordination with an affiliated agency across content, SEO/SEM, tracking, and optimization.

Master's degree in Mass Communications from the University of South Florida.

Bachelor's degree in Mass Communications from the University of South Florida.