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Steve MannSM
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Steve Mann

@stevemann

Senior marketing executive building agentic AI-powered marketing engines that drive record GTM and revenue growth.

United States
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What I'm looking for

I’m looking to lead AI-enabled marketing and GTM transformations—building demand-generation engines and product marketing foundations while coaching teams to deliver measurable revenue growth for C‑suite, boards, and investors.

I’m a senior marketing executive who builds and uses Agentic AI to improve and run marketing, with a track record of reversing declines, strengthening market positioning, and tripling revenue growth. I’ve led marketing strategy across AI, cybersecurity, cloud, and SaaS—working with global enterprises (including SAP & LexisNexis) and PE/VC-backed growth companies to unlock “millions in revenue” and build “billion-dollar pipelines.”

Whether I’m standing up growth marketing/demand generation engines or launching and scaling go-to-market, product marketing, and brand strategies, I align outcomes with C-Suite, Board, and Investor goals. Guided by marketing psychology—grounded in neuroscience and experimental psychology—I transform underperforming teams into growth partners through coaching, mentoring, and servant leadership.

Experience

Work history, roles, and key accomplishments

BetterUp logoBE
Current

Client Marketing Strategy Advisor

Apr 2022 - Present (4 years 3 months)

Partner with BetterUp clients (CMOs and marketing leaders) across AI, SaaS, cloud, cybersecurity, legaltech, healthcare, and data to provide strategy and leadership advisory. Uses 360-degree AI analytics to guide professional skill acquisition, business strategy, communications excellence, and change leadership in high-risk environments.

BetterUp logoBE
Current

BetterUp Client Marketing Strategy Advisor and Leadership Advisory.

Apr 2022 - Present (4 years 3 months)

Expand to See Sample Marketing Agents.
Partnering with BetterUp’s clients, including CMO, Vice President of Marketing and other leaders focusing in the AI, SaaS, Cloud, cybersecurity, legaltech, healthcare, and data sectors. Leveraged 360-degree AI analytics and career track record, provided guidance on professional skill acquisition, business strategy, communications excellence and change leaders

Bloomberg Industry Group logoBG

Product Marketing Expert

Aug 2024 - Jun 2025 (10 months)

Served as a Go-to-Market & Product Marketing strategist on a 10-month contract to capture market share. Built the tools/workflows to transform marketing into a product marketing organization and repositioned the company in the law school market using behavioral segmentation.

Bloomberg Industry Group logoBG

Product Marketing Expert | Go-to-Market Strategy | Fractional GTM Leader

Aug 2024 - Jun 2025 (10 months)

Recruited by CMO to a 10-month contract to capture market share as a Go-to-Market & Product Marketing Strategist.

➡ SUCCESS HIGHLIGHTS

➜ Provided Marketing the tools, workflows, processes and functional backbone needed to architect its transformation into a product marketing organization.

➜ Repositioned company in Law School market through behavioral segmentation, a strategy that fostered user

JVP logoJV

Portfolio GTM Fractional CMO

May 2019 - Dec 2022 (3 years 7 months)

As a contract GTM strategist and CMO for 3 of JVP's cybersecurity/AI AML companies, I pioneered GTM strategies that appealed to CISO-led teams, helmed team building, advised on capital allocation, and strengthened Founder resiliency and decision-making capabilities.

➡ GROWTH SNAPSHOT

✔ 2X Marketing Pipeline Speed

✔ ABM-driven access to Top 50 AUM financial institutions

✔ New positioning creati

Silvertech Ventures logoSV

Startup Advisor

Jan 2019 - Dec 2019 (11 months)

Helped lay the foundation for commercial success, advising accelerator startups on GTM strategy and positioning as well as guiding young founders in growth and decision-making.

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SilverTech is a NYC-based early-stage VC and accelerator, NYC-based early-stage backing B2B startups across enterprise, cyber, fintech, and healthtech

Axioma Inc. logoAI

Chief Marketing Officer

Mar 2016 - Feb 2018 (1 year 11 months)

Applying advanced marketing psychology to our market expansion campaign (portfolio and risk management solutions), I devised a risk persona test yielding record revenue and pipeline ROI.

I’m proud of stabilizing a high-attrition marketing team who emerged empowered to execute this solution rebrand strategy uniting brand and product marketing to forge a demand engine.

We heightened product demand

LexisNexis logoLE

Chief Marketing Officer | North America

Sep 2011 - Oct 2014 (3 years 1 month)

Based on my earlier success at SAP & BRM (detailed below), I was recruited to revolutionize the legal tech marketing landscape and establish LexisNexis as a definitive AI, SaaS, Data and Cloud platform for legal professionals.

Reporting to the CEO, I stood up a shared services marketing organization requiring change adoption across a 135-member team.

Our award-winning (Silver Quill) #UNPRECEDENT

Education

Degrees, certifications, and relevant coursework

EU

Emory University

Bachelor of Arts - BA, Psychology

NU

New York University

Master's Degree Studies, Experimental Psychology

TY

The Graduate Center, City University of New York

Doctor of Philosophy - Studies, Neuroscience

NU

New York University

Emory University logoEU

Emory University

Bachelor of Arts, Psychology

Earned a Bachelor of Arts (BA) in Psychology.

Tech stack

Software and tools used professionally

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