
Stephen Courtade
@stephencourtade
I grow enterprise advertising revenue through data-driven account strategy and measurement.
What I'm looking for
At LinkedIn, I owned $18M+ in annual advertising revenue across enterprise financial services, professional services, and technology accounts. I partnered with S&P Global, Morningstar, and Moody's to build joint business plans that grew combined revenue 25% year over year.
I advise C-suite and senior marketing stakeholders on advertising strategy, media investment, audience segmentation, and measurement. I design frameworks spanning APIs, incrementality testing, brand lift, conversion tracking, MMM, and MTA that have improved media investment efficiency by up to 50% ROAS.
I've managed direct-buy and self-serve campaign lifecycles across full-funnel channels, including Connected TV, while mentoring teammates and aligning Sales, Insights, Product, Marketing, and Operations around revenue goals.
Experience
Work history, roles, and key accomplishments
Owned $18M+ in annual advertising revenue across enterprise financial and professional services accounts, developing joint business plans and optimizing integrated digital marketing strategies. Served as lead strategic partner for S&P Global, Morningstar, and Moody's, growing combined revenue 25% YoY and designing measurement frameworks that improved ROAS by up to 50%.
Retained and grew $5M in revenue across a 50-account Small & Mid-Market portfolio by partnering with VP- and Director-level sales leadership to drive Sales Navigator adoption and renewal. Increased measurable adoption and revenue impact by shaping prospecting and pipeline strategy aligned to client go-to-market goals.
Manager: Facility, Garden & Recreation Programs
The Horticultural Society of New York
May 2015 - Feb 2019 (3 years 9 months)
Directed operations of a new educational greenhouse and kitchen facility in Harlem, building administrative frameworks, staff training programs, and outreach strategy from the ground up. Managed a $400,000+ budget and ran year-round programming reaching 5,000+ attendees.
District Executive
Greater New York Councils, Boy Scouts of America
Sep 2013 - Oct 2014 (1 year 1 month)
Recruited and trained 300+ adult volunteers to deliver youth programming for 1,300+ youth across Queens, NY, directing leadership training and daily operations. Served as Camp Director for a 2,000-youth summer camp, managing 75 staff and a $150,000+ budget.
Education
Degrees, certifications, and relevant coursework
Hope College
Bachelor of Arts, Political Science
Bachelor of Arts in Political Science from Hope College, completed in May 2013.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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