Stephan Meyer
@stephanmeyer1
Global marketing and communications executive at BayWa r.e. who built a €600M brand and integrated 30+ acquisitions.
FranceWhat I'm looking for
At BayWa r.e., I created the corporate brand from scratch and built its value to €600M. I developed product and solution brands including novotegra and Ampero, while aligning the brand across four business segments and more than 30 acquired entities.
I built and led the global Marketing, Brand, Corporate and Internal Communications function as BayWa r.e. expanded across Europe, the Americas and Asia-Pacific. The organisation grew to a 40-person core team and 130+ specialists across 65+ business units.
I established global go-to-market frameworks for regional sales teams and built PR infrastructure that scaled to 9,400+ annual media mentions. I also managed Board and CEO positioning and established an intranet on Staffbase for more than 5,000 employees.
Today, I work independently on B2B growth and transformation, brand and go-to-market strategy. My current work includes a sustainability roadmap and positioning for Glavista Autoglas GmbH and pro bono marketing and communications leadership for SOPOWERFUL Foundation; I’m open to remote and hybrid setups and available at short notice.
Experience
Work history, roles, and key accomplishments
Communications, Marketing & Brand Senior Expert
Independent Practice
Mar 2026 - Present (7 months)
Independent practice focusing on B2B growth and transformation, brand and GTM strategy. Provides interim, fractional, permanent, and advisory services.
Director of Corporate Marketing & Communications
Apr 2014 - Feb 2025 (10 years 10 months)
Integrated global function for Marketing, Brand, Corporate and Internal Communications across Europe, the Americas and Asia-Pacific. Built brand value from zero to €600M and led M&A integrations for 30+ acquisitions.
Defined and implemented the initial Corporate Identity and brand positioning from scratch. Consolidated 11 acquired entities under the unified BayWa r.e. master brand within 12 months.
Steered group-level brand strategy and positioning across Agriculture, Building Materials and Energy segments. Led the strategic positioning and naming process for the new renewable energy brand BayWa r.e.
Developed the group private label strategy across Agriculture, DIY, Energy and Building Materials for 1,000+ branches. Built, launched and established high-margin product brands.
Business Development Manager
Serviceplan Group
Jun 2004 - Oct 2007 (3 years 4 months)
Supported new business activities and agency positioning. Co-organised the Best Brands Awards in collaboration with media and research partners.
Education
Degrees, certifications, and relevant coursework
ESCP Business School
AI for Business, Artificial Intelligence
2026 -
AI for Business programme, in progress.
INSEAD
COO Programme, Business Administration
2026 -
Chief Operating Officer Programme, in progress.
ForWind Institute, University of Oldenburg
Certified Wind Energy Expert, Wind Energy
Certified Wind Energy Expert – Technology & Management.
WFI Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt
Diplom-Kaufmann, Business Administration
Master's degree in Business Administration (Diplom-Kaufmann).
St. Galler Business School
Certificate, Financial Management
Financial Management & London Finance Week.
Availability
Location
FranceAuthorized to work in
Salary expectations
Social media
Job categories
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