Open to opportunities

Gaubert Amélie

@gaubertamlie

Message

I build luxury brands, campaigns, and customer experiences across the UAE.

United Arab Emirates

Message

What I'm looking for

I’m ready to take on new challenges and help a company stand out in an ultra-competitive market through bold marketing, creative ideas, and unforgettable customer experiences.

At Groupe Barrière in Dubai, I lead UAE marketing and communications for five brands, shaping integrated plans, brand positioning, digital campaigns, PR, partnerships, and customer experiences. I’ve grown social audiences and engagement, including 24,000 organic followers for Fouquet’s Dubai in one year, while increasing digital sales by 34%.

Across Alpha Group, Rhinos Group, Alstom, Extreme, and Renault Nissan Group, I’ve launched brands, built websites, managed seven-figure AED budgets, and delivered high-profile events and collaborations. I bring 10 years of international marketing and communications experience, a sharp eye for detail, and a drive to help distinctive companies shine in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

UAE Marketing & Communications Director

Current

Groupe Barrière

Dec 2022 - Present (3 years 9 months)

Developed and implemented annual integrated marketing and communications plans for 5 brands, managed brand perception, and led a high-performing marketing team. Managed budgets and digital campaigns across multiple platforms, achieving significant growth in followers and engagement.

Strategic Planning Market Research Brand Management Team Leadership Budget Management Digital Marketing Meta Google Snapchat TikTok Social Media Strategy Content Creation PR Partnerships VIP Management Customer Segmentation Customer Experience

Marketing, Communications & Sales Senior Manager

88 Alpha Group

Apr 2021 - Dec 2022 (1 year 8 months)

Created and launched 12 brands, developed annual marketing plans, and managed budgets exceeding AED 1 million. Generated over 500,000 visitors through websites and landing pages, and organized a VIP opening event with significant media reach.

Marketing Strategy Budget Management Web Development Social Media Management Event Planning Project Management Data Analysis Brand Awareness

Marketing & Communications Senior Manager

Rhinos Group

Dec 2019 - Apr 2021 (1 year 4 months)

Managed communication between clients and internal teams, developed and implemented marketing strategies, and monitored projects and budgets. Handled social media management, content creation, and public relations.

Client Communication Marketing Strategy Project Management Budget Management Social Media Management Content Creation Public Relations Event Coordination

MENA Communications Manager

Alstom

Jul 2018 - Dec 2019 (1 year 5 months)

Coordinated between communication departments, project teams, and country management. Developed and deployed internal programs, managed social crisis communications, and supervised social media presence and visual identity.

Internal Communications Crisis Communications Public Relations Social Media Management Visual Identity Event Organization

Communications Manager

Extreme

Oct 2015 - Mar 2018 (2 years 5 months)

Developed and executed annual communication plans, launched a new brand identity, and created various communication tools. Managed press relations, organized events, and oversaw graphic design and awards submissions.

Communication Strategy Brand Identity Press Relations Event Management Graphic Design Website Management Magazine Publishing

Communications & Sales Manager

Sevenroom Le Prêt à Manger

May 2015 - Oct 2015 (5 months)

Defined annual strategy and sales action plans, organized client events, and developed communication and sales tools. Managed public/press relations and social media, and launched promotional campaigns.

Sales Strategy Event Planning Public Relations Social Media Management Sales Promotions Business Development

Digital Marketing & CRM Specialist

Renault Nissan Group

Sep 2013 - Sep 2014 (1 year)

Conducted benchmarking analysis and developed marketing tools for the sales network. Managed the website, created newsletters and communication tools, and handled graphic design and digital press review.

Benchmarking Marketing Tools Website Management Graphic Design

Marketing & E-commerce Assistant

Groupe Marie Claire

Feb 2012 - Sep 2012 (7 months)

Managed product listings, web content, and digital communication. Analyzed metrics, created advertising pages, organized trade shows and events, and handled graphic design.

Product Listing Web Content Digital Communication Metrics Analysis Advertising Event Organization Graphic Design